Partner Spotlight: El Hefe

El Hefe packs so much energy and flavor you might just call it macho, wait, super macho (OH YEAH). The Super Macho Taqueria has 3 locations, Scottsdale, Tempe and Chicago under the Riot Hospitality Group. The restaurants aren’t just slinging tacos and pouring the best Beer-Garita though, they’re also utilizing UPshow for great social media content, influencer opportunities and digital advertising in venue.

Let’s take a look at the “UPshow Effect” at all three El Hefe locations- highlighting a few posts that aren’t just customer photos, they’re invaluable customer promotions:

Employees of the Month:

It's obvious if you’re looking for a good time, the El Hefe employees show you where it’s at with their UPshow pictures! The photos are professional quality and show off the lively atmosphere of the El Hefe. For on the prowl party-hunters on social media, these pictures are vibrant and enticing enough to grab attention and increase El Hefe’s potential customer base.

Music isn't the only influencer:

Notably at El Hefe’s Chicago location, DJs flock to the UPshow screens to announce shows and get the crowd pumping. The DJ’s fans that missed the show at El Hefe can experience it through the social media pictures the DJ posts to UPshow while El Hefe is marked as a location must to all the influential DJ’s followers. How’s that for a win-win scenario?

Customers turned #foodies:

Social media is the go-to place to search for food trends. Everyday people, such as the collaborators of @chicagoeatthis, use social platforms to track their food discoveries and boast about the wonderful eats in all places of the world. These #foodies bring the truest form of authenticity to a brand they post about. When El Hefe’s Chicago location received a shoutout from @chicagoeatthis, the brand’s social credibility rose among consumers looking for real opinions on where to go out. This counts for much more than the traditional food critic magazine publication or even El Hefe itself promoting its menu on social media.   


El Hefe's UPshow Spotlights not only tempt in-venue customers to have a go at alluring menu options like Carne Asada Fries, it also advertises weekly parties and specials as well as showing off owner, Riot Group Hospitality’s well-deserved bragging rights.

Click through the images below for a closer look at some key UPshow Spotlights:

UPshow talks brands and social media on SmallBizClub

We love sharing our knowledge with the world of SMB and we're excited to share it on SmallBizClub!

Most brands these days seem to act like 1950’s housewives when it comes to their image/tone on social media. The leap from traditional advertising to digital was supposed to be one of expression; however, branded social media is falling into the same trap as traditional- total unauthentic one-way noise.

We think it’s time to tell the housewife to kick her feet up and take a break as the free spirit of the digital age starts to showcase personality and no fear of consumer-generated content.

Check out the article here!

Partner Spotlight: Milkcraft

Meet the sweet treat that is impossible to not take a picture of- Milkcraft’s ice cream. The Milkcraft creamery serves ice cream frozen with liquid nitrogen and scooped into a Hong Kong bubble cone. The treat receives so many well-deserved social mentions that the business won UPshow’s Most Engaging Quick-Serve location for the year of 2016! The added fun the UPshow screen brings in-venue to the frozen treat stop convinces customers to spend more time in venue to show off their creative goody.

Let’s take a look at the “UPshow Effect” at Milkcraft- highlighting a few posts that aren’t just customer photos, they’re customer promotions.

Professional Quality Photography:

No need to invest in expensive photo sessions to show off your product! Digital influencer @brianfv posted to the UPshow screen in Milkcraft on his own! His 28.5k followers look to him for vivid and interesting content and this shot of the ice cream is just what they like. He showcases Milkcraft like a pro, except instead of feeling commercialized, his influencer status secures the business a vote of authenticity among the his social media following.  


Comments as Promotion:

This Instagram user’s UPshow snap of her Milkcraft treat was so enticing it caused a love storm in her captions! If the continuous heart-eyed emojis didn’t speak volumes to the appeal of Milkcraft, then read what the user responds to her followers. She provides the details to her followers, basically encouraging them to stop by and reaffirming to all that Milkcraft is a must-stop shop. By having the UPshow screens in Milkcraft, the business gains a customer willing to stay a little longer than usual for a quick serve location and also gains potential customers through the much-loved Instagram post.  


Descriptive Brand Promos:

One thing we can all agree on is that social media is the perfect place for glamour shots of Milkcraft’s product. What makes these posts go even farther is the tone the customer brings to it. For example, this post by @ljlevy is not only aesthetically-appealing to the Milkcraft brand by showcasing the venue, it’s also providing a deliciously enticing product description. In just one simple sentence she wraps up the entire Milkcraft experience (liquid nitrogen and unique individualized toppings galore!) for her followers. For a quick serve location, all those hungry-eyed customers waiting in line can see this delightfully sweet post on the UPshow screen and can now say, “I’ll have what she’s having”.