5 Shockingly Unshocking Stats About Word of Mouth Marketing

Brace yourself.  We have some ground-breaking news.

Studies show that people prefer to get recommendations and referrals about stuff from people they know versus looking at advertisement directly from the brand?  

AMAZING! UNBELIEVABLE! REVOLUTIONARY!!

Oh what’s that?  Oh… you already know this?  This… makes complete sense to you?

If this makes sense to you, that means you fit the following qualifications:

  1. You have a pulse
  2. See qualification 1

Okay, so it’s not ground-breaking that when you are looking for a new restaurant, a movie to see or even a plumber to use, you look to the people you know and trust best.

But isn’t it beautiful when fact-based science matches gut-based intuition?  

Below are some of our most un-jarring facts/statistics and the studies that found them:

  1. 84% of consumers reported always or sometimes taking action based on personal recommendations. [Nielsen]

  2. 81% also said they are influenced by what friends share on social media. [Market Force]

  3. 79% of people say their main reason for "liking" a company's Facebook page is to receive discounts. [Market Force]

  4. 75% of Gen C'ers curate and share online content every week. (Gen C'ers are over the age of 35) [Google]

  5. Word-of-mouth has been shown to improve marketing effectiveness by up to 54% [Market Share]