Case Study
Tom’s Watch Bar partners with UPshow to improve engagement, revenue, and event programming
The Company
Tom’s Watch Bar, dubbed America's super sports bar, brings the ultimate sports-watching experience to sports super-fans with 360-degree viewing and personalized sound, making every seat at Tom's the best seat in the house. The company provides elevated sports bar fare and a wide array of beverage offerings for their visitors to enjoy while enjoying their screen entertainment.
The Challenge
Tom’s Watch Bar wanted to promote their offerings and partnerships to customers, but it proved difficult to manage multiple locations, all with unique messaging, offers and events. A major challenge for the organization was scheduling events at locations and getting promotional material in front of the customer while they were in-venue.
UPshow’s centralized system allows both corporate and general managers to update screens with location-specific and company-wide messaging and schedule promotions, playlists & events in advance.
The UPshow Approach
UPshow CONNECT, a customer engagement platform, is currently powering TV screens within 13 Tom’s Watch Bar locations. By adopting UPshow CONNECT, Tom’s Watch Bar has successfully surmounted event scheduling and playlisting challenges, improved customer engagement and increased revenue through promotions.
The software provides a centralized, cloud-based dashboard that allows the corporate team to control screen content across all locations from a remote location while allowing general managers the autonomy to schedule their own entertainment and content for their respective locations.
With UPshow, general managers gain autonomy to schedule their own content and communications using design templates and brand guidelines, while the corporate team easily updates all facilities with company-wide communications, ensuring seamless and consistent messaging.
The Results
The partnership between Tom’s Watch Bar and UPshow has resulted in many positive outcomes:
Centralized Control: UPshow CONNECT gives each Tom’s Watch Bar location the freedom to schedule their own content and entertainment. Each location can customize and plan their content schedule, while the corporate office can update all facilities with company-wide communications at the push of a button. The centralized system allows both corporate and general managers to update screens with location-specific and company-wide messaging and schedule promotions, playlists & events in advance.
Tailored Content and Playlisting: The playlisting feature allows Tom’s Watch Bar to schedule tailored content across the 13 current locations with location-specific promotions, event scheduling, and messaging. This functionality enables unique playlist creation for each location’s preferences and customization to enhance the customer experience by logging into the UPshow manager.
The playlisting feature allows us to advertise promotions seamlessly between videos. We frequently have brand partnerships for our events, so scheduling helps us plan content from headquarters in advance - set it and forget it! - Devon Gleason, Director of Brand Partnerships, Tom’s Watch Bar
Takeover Mode: The UPshow Takeover Mode allows locations to temporarily “take over” all screens in the venue to display specific content during their sponsored events.
This ensures that Tom’s Watch Bar does not display non-sponsored content during these events. In addition to this, the corporate team can view each location's content from the corporate office.
Devon Gleason, Director of Brand Partnerships said, “It's also nice to let the corporate office know what and how we're promoting our materials and events - it keeps everyone on the same page. When our resident walked in last week, he asked “Is that the live view of our restaurants right now?” It's very cool to see from that perspective as well!”
Ease of Use: UPshow CONNECT’s user-friendly features make it easy for general manager and corporate employees to use. The UPshow Manager allows for ad hoc and planned out events - the team can plan events weeks in advance, or within hours to kick-off. Even for team members who are not tech-savvy, adding content to predefined templates and pushing content to screens is a straightforward process.
The partnership with UPshow has successfully addressed challenges related to previous promotional communication, event advertising and improving the overall customer experience at Tom’s Watch Bar.
The Company
Tom’s Watch Bar, dubbed America's super sports bar, brings the ultimate sports-watching experience to sports super-fans with 360-degree viewing and personalized sound, making every seat at Tom's the best seat in the house. The company provides elevated sports bar fare and a wide array of beverage offerings for their visitors to enjoy while enjoying their screen entertainment.
The Challenge
Tom’s Watch Bar wanted to promote their offerings and partnerships to customers, but it proved difficult to manage multiple locations, all with unique messaging, offers and events. A major challenge for the organization was scheduling events at locations and getting promotional material in front of the customer while they were in-venue.
UPshow’s centralized system allows both corporate and general managers to update screens with location-specific and company-wide messaging and schedule promotions, playlists & events in advance.
The UPshow Approach
UPshow CONNECT, a customer engagement platform, is currently powering TV screens within 13 Tom’s Watch Bar locations. By adopting UPshow CONNECT, Tom’s Watch Bar has successfully surmounted event scheduling and playlisting challenges, improved customer engagement and increased revenue through promotions.
The software provides a centralized, cloud-based dashboard that allows the corporate team to control screen content across all locations from a remote location while allowing general managers the autonomy to schedule their own entertainment and content for their respective locations.
With UPshow, general managers gain autonomy to schedule their own content and communications using design templates and brand guidelines, while the corporate team easily updates all facilities with company-wide communications, ensuring seamless and consistent messaging.
The Results
The partnership between Tom’s Watch Bar and UPshow has resulted in many positive outcomes:
Centralized Control: UPshow CONNECT gives each Tom’s Watch Bar location the freedom to schedule their own content and entertainment. Each location can customize and plan their content schedule, while the corporate office can update all facilities with company-wide communications at the push of a button. The centralized system allows both corporate and general managers to update screens with location-specific and company-wide messaging and schedule promotions, playlists & events in advance.
Tailored Content and Playlisting: The playlisting feature allows Tom’s Watch Bar to schedule tailored content across the 13 current locations with location-specific promotions, event scheduling, and messaging. This functionality enables unique playlist creation for each location’s preferences and customization to enhance the customer experience by logging into the UPshow manager.
The playlisting feature allows us to advertise promotions seamlessly between videos. We frequently have brand partnerships for our events, so scheduling helps us plan content from headquarters in advance - set it and forget it! - Devon Gleason, Director of Brand Partnerships, Tom’s Watch Bar
Takeover Mode: The UPshow Takeover Mode allows locations to temporarily “take over” all screens in the venue to display specific content during their sponsored events.
This ensures that Tom’s Watch Bar does not display non-sponsored content during these events. In addition to this, the corporate team can view each location's content from the corporate office.
Devon Gleason, Director of Brand Partnerships said, “It's also nice to let the corporate office know what and how we're promoting our materials and events - it keeps everyone on the same page. When our resident walked in last week, he asked “Is that the live view of our restaurants right now?” It's very cool to see from that perspective as well!”
Ease of Use: UPshow CONNECT’s user-friendly features make it easy for general manager and corporate employees to use. The UPshow Manager allows for ad hoc and planned out events - the team can plan events weeks in advance, or within hours to kick-off. Even for team members who are not tech-savvy, adding content to predefined templates and pushing content to screens is a straightforward process.
The partnership with UPshow has successfully addressed challenges related to previous promotional communication, event advertising and improving the overall customer experience at Tom’s Watch Bar.
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Tom’s Watch Bar partners with UPshow to improve engagement, revenue, and event programming
The Company
Tom’s Watch Bar, dubbed America's super sports bar, brings the ultimate sports-watching experience to sports super-fans with 360-degree viewing and personalized sound, making every seat at Tom's the best seat in the house. The company provides elevated sports bar fare and a wide array of beverage offerings for their visitors to enjoy while enjoying their screen entertainment.
The Challenge
Tom’s Watch Bar wanted to promote their offerings and partnerships to customers, but it proved difficult to manage multiple locations, all with unique messaging, offers and events. A major challenge for the organization was scheduling events at locations and getting promotional material in front of the customer while they were in-venue.
UPshow’s centralized system allows both corporate and general managers to update screens with location-specific and company-wide messaging and schedule promotions, playlists & events in advance.
The UPshow Approach
UPshow CONNECT, a customer engagement platform, is currently powering TV screens within 13 Tom’s Watch Bar locations. By adopting UPshow CONNECT, Tom’s Watch Bar has successfully surmounted event scheduling and playlisting challenges, improved customer engagement and increased revenue through promotions.
The software provides a centralized, cloud-based dashboard that allows the corporate team to control screen content across all locations from a remote location while allowing general managers the autonomy to schedule their own entertainment and content for their respective locations.
With UPshow, general managers gain autonomy to schedule their own content and communications using design templates and brand guidelines, while the corporate team easily updates all facilities with company-wide communications, ensuring seamless and consistent messaging.
The Results
The partnership between Tom’s Watch Bar and UPshow has resulted in many positive outcomes:
Centralized Control: UPshow CONNECT gives each Tom’s Watch Bar location the freedom to schedule their own content and entertainment. Each location can customize and plan their content schedule, while the corporate office can update all facilities with company-wide communications at the push of a button. The centralized system allows both corporate and general managers to update screens with location-specific and company-wide messaging and schedule promotions, playlists & events in advance.
Tailored Content and Playlisting: The playlisting feature allows Tom’s Watch Bar to schedule tailored content across the 13 current locations with location-specific promotions, event scheduling, and messaging. This functionality enables unique playlist creation for each location’s preferences and customization to enhance the customer experience by logging into the UPshow manager.
The playlisting feature allows us to advertise promotions seamlessly between videos. We frequently have brand partnerships for our events, so scheduling helps us plan content from headquarters in advance - set it and forget it! - Devon Gleason, Director of Brand Partnerships, Tom’s Watch Bar
Takeover Mode: The UPshow Takeover Mode allows locations to temporarily “take over” all screens in the venue to display specific content during their sponsored events.
This ensures that Tom’s Watch Bar does not display non-sponsored content during these events. In addition to this, the corporate team can view each location's content from the corporate office.
Devon Gleason, Director of Brand Partnerships said, “It's also nice to let the corporate office know what and how we're promoting our materials and events - it keeps everyone on the same page. When our resident walked in last week, he asked “Is that the live view of our restaurants right now?” It's very cool to see from that perspective as well!”
Ease of Use: UPshow CONNECT’s user-friendly features make it easy for general manager and corporate employees to use. The UPshow Manager allows for ad hoc and planned out events - the team can plan events weeks in advance, or within hours to kick-off. Even for team members who are not tech-savvy, adding content to predefined templates and pushing content to screens is a straightforward process.
The partnership with UPshow has successfully addressed challenges related to previous promotional communication, event advertising and improving the overall customer experience at Tom’s Watch Bar.
