The Mean Fiddler, a Manhattan Irish pub, features live music, karaoke and broadcasted sporting events. And through much more than the luck of the Irish, customers have generated so much engaging content, the business actually won “Top UPshow Bar of 2016”!
Let's take a look at the UPshow Effect at The Mean Fiddler - highlighting a few posts that aren't just customer photos, they're customer promotions.
UPshow Reminder Post:
What’s the point of 5 seconds of fame if you can’t show all your social media followers that it happened? This Instagram user captured her moment of UPshow fame and presented it back to the social world. Even better, this post reminds and promotes all this user’s followers that The Mean Fiddler has UPshow.
Unique Space Promotion:
The Mean Fiddler’s walls and menus are full of funny Irish quotes and reminders to have fun. In today’s social world, customers don’t just enjoy these unique venue designs but also post for their friends to see. The customer is showing off The Mean Fiddler’s unique signage each time they post near it.
Product Placement Post:
You see a gang celebrating a birthday the right way, we see a celebration that promotes better than any product placement ever could! On Instagram, these customers are promoting The Mean Fiddler’s beer selection by including the various glasses in the shot. To the Instagram follower, this makes The Mean Fiddler look like the place to knock a few pints back!