iFLY & UPshow Launch #iFLYtv Social Sharing in Tunnels across the U.S.

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In-Tunnel Platform Encourages UGC and Social Sharing

AUSTIN, TEXAS – June 1, 2017 – iFLY, the world’s largest indoor skydiving operator, and UPshow, a TV-powered social marketing platform have announced a strategic partnership to give iFLY participants a new way to share their skydiving experience with the world through an innovative, social-centric and in-Tunnel broadcasting platform.

iFLY customers across the country can take advantage of this innovative usage of in-venue TVs, turning the ultimate shareable moment into social media assets to drive engaging content.

“We’re excited to partner with UPshow to bring our engagement with our customer to new heights,” said Jenn McClain – De Jong, iFLY Chief Marketing Officer. “We already know the experience our customers have while flying with us is unparalleled, and this technology allows our customers to harness the power of social media to share their experience with the world.”

To be featured on UPshow-powered #iFLYTV, customers simply post to their Instagram or Twitter channels with a photo or video including the hashtags #iFLYtv and #iFLY(location), and their content will appear on in-venue screens in seconds.

“iFLY creates the ultimate shareable moment for customers, and with #iFLYtv powered by UPshow, we have an incredible opportunity to make sure none of those moments are left sitting on a phone for no one to see,” said Matt Gibbs, Chief Marketing Officer, UPshow.  

UPshow TV is currently in operation at iFLY’s 28 tunnels in the U.S. and will be expanding internationally.  To book your flight experience, visit  www.iflyworld.com. For more information on UPshow, visit www.upshow.tv.  

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About iFLY Indoor Skydiving: Austin-based iFLY Holdings, LLC., is the world leader in design, manufacturing, sales and operations of wind tunnel systems for indoor skydiving. The company has flown more than 8,000,000 people in a dozen countries and at sea since launching the modern vertical wind tunnel industry in 1998. iFLY has more than 60 facilities operating worldwide with 28 wholly-owned in the US and has significant growth plans across the globe in the next 24 months. iFLY supports and utilizes the safety and training guidelines set out by the International Bodyflight Association (IBA) to ensure safety and progression of the sport of indoor skydiving. For more information on iFLY, visit www.iflyworld.com or follow us on Facebook, Instagram and YouTube.

Contact:

iFLYPR@edelman.com