UPshow co-founder and CMO Matt Gibbs sat down with MarketScale, a leading resource for business marketing strategy, to discuss incorporating social media into in-venue engagement via TV screens.
Gibbs explained the value of integrating social media and mobile devices into a business’s digital display, saying, “People crave modern media. Everyone is addicted to looking down at their phone and scrolling through Instagram, Facebook, and Twitter. [UPshow is] essentially bringing the best of that content to the big screens inside of a venue.”
Click below to hear the whole conversation: