Co-founder and CMO Matt Gibbs Published in Total Food Service

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Total Food Service, an outlet for the latest national foodservice news on restaurants, industry trends, commercial kitchen products, and more, recently published an article written by UPshow co-founder and CMO Matt Gibbs. In the article Gibbs breaks down the science of why user-generated content (UGC), also known as customer-generated content (CGC) is such a powerful force when it comes to engaging, informing, and selling to customers. 

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