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UPshow Events: Charlotte's Winter Wonderland

UPshow Events: Charlotte's Winter Wonderland

A lane of snow glistening, a beautiful sight while walking in a winter wonderland wasn’t just a whistling holiday tune this year as the SouthPark (mall?) opened its first season of Winter Wonderland to Charlotte, North Carolina.

For the entire winter season, Charlotte sipped hot cocoa, twirled the ice in skates and posted their icy fun to the UPshow screen. Within the short chilly season, Winter Wonderland reached 160,233 social media impressions from UPshow.

Let’s take a look at the “UPshow Effect”- highlighting customer posts that aren’t just pictures, they’re invaluable promotions:

Spotlight: Loras College

Spotlight: Loras College

Loras College, a small private school nestled in Dubuque, Iowa is not only leading the way in athletic games but also in the game of digital signage in higher education.

The college’s implementation of UPshow on campus has resulted in over 2 million impressions on its social media content, consistently making Loras a top performer among all UPshow partners. Loras College has proven that UPshow’s digital signage solution is able to tackle a wide variety of needs such as important school announcements to athletic promotion.

Let’s take a look at the “UPshow Effect” at Loras College- highlighting social media posts that are more than pictures, they’re promotions for the college:

The Value of Consumer-Generated Content [UPdated for 2019]

The Value of Consumer-Generated Content [UPdated for 2019]

Businesses today use consumer-generated content (CGC) in a multitude of ways. While staying true to simple business to consumer relationship responsibilities, usage of CGC in your business’s marketing plan can be as freeing/open/creative/... as a Choose Your Own Adventure novel.