Are millennials really a disastrous tornado, destroying every market and consumer good in its path, or is this really just a wakeup call for brands that it’s time for an inevitable evolution? Perhaps big brands should just meet the millennials in the middle?
A business wants a brand image that is authentic and top-of-mind to consumers. Various techniques have been attempted to master a relatable brand image that is appealing to a large audience. UPshow easily conquers authenticity and top-of-mind awareness with one simple solution: Consumer-generated content.
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