A lane of snow glistening, a beautiful sight while walking in a winter wonderland wasn’t just a whistling holiday tune this year as the SouthPark (mall?) opened its first season of Winter Wonderland to Charlotte, North Carolina.
For the entire winter season, Charlotte sipped hot cocoa, twirled the ice in skates and posted their icy fun to the UPshow screen. Within the short chilly season, Winter Wonderland reached 160,233 social media impressions from UPshow.
Let’s take a look at the “UPshow Effect”- highlighting customer posts that aren’t just pictures, they’re invaluable promotions: