It’s officially 2018 and if you’re anything like us during the turn of the new year you’re aggresively scrolling through your newsfeed to find the magic solution on improving these next 365 days. You can read countless lists telling you what’s in and what’s out since the clock struck midnight on December 31st, 2017 but the reality is any type of redirection or change takes time and work, including your marketing plan.
Today, an average user on social media has about 150 followers. Not bad! But when an influencer posts, they are amplifying your brand to thousands and thousands of people. One post from an influencer can dwarf the impact of dozens or even hundreds of people.