word of mouth marketing

UPshow CEO Shares With Forbes: How To Treat All Customers Like Influencers

UPshow CEO Shares With Forbes: How To Treat All Customers Like Influencers

If your in-venue experience only gets seen by current customers, is it really giving you the best ROI?

UPshow CEO Adam Hirsen shares his solution for spreading your business's brand story beyond a brick-and-mortar location.

How to Incorporate 2018 Marketing Trends with Your Digital Signage

It’s officially 2018 and if you’re anything like us during the turn of the new year you’re aggresively scrolling through your newsfeed to find the magic solution on improving these next 365 days. You can read countless lists telling you what’s in and what’s out since the clock struck midnight on December 31st, 2017 but the reality is any type of redirection or change takes time and work, including your marketing plan.

Spotlight: Fatpour

Spotlight: Fatpour

The bi-level Chicago brewpub, Fatpour, offers generous 22 oz pours, a wide-ranging pub menu and a reason to look up at the TV screens and smile. The longstanding UPshow partner has a TV screen that has grown along with our platform- from stellar customer posts, creative digital signage marketing to a new hyperlocal way to enjoy guests' favorite sports teams. 

Let’s take a look at the “UPshow Effect” at Fatpour- highlighting customer posts that aren’t just pictures, they’re customer promotions:

The Value of Consumer-Generated Content [UPdated for 2019]

The Value of Consumer-Generated Content [UPdated for 2019]

Businesses today use consumer-generated content (CGC) in a multitude of ways. While staying true to simple business to consumer relationship responsibilities, usage of CGC in your business’s marketing plan can be as freeing/open/creative/... as a Choose Your Own Adventure novel.

Spotlight: ComedySportz

Spotlight: ComedySportz

The fun is a full-on immersive experience at ComedySportz theaters around the country that display audience and performer social media content on the UPshow screens. While the theaters offer interactive comedy shows and creativity workshops, UPshow allows for all in the venue to be a part of the unique experience.

Spotlight: World of Beer

Travel the World of Beer from your local barstool with 50 craft beers on tap and over 500 more in the cooler. Over 10 World of Beer locations partner with UPshow and give social media audiences a true taste exploration of beers and accompanied eats.  

Let’s take a look at the “UPshow Effect” at World of Beer-highlighting customer posts that aren't just pictures but invaluable promotions. 

Spotlight: Senor Frog's Orlando

Senor Frog’s Orlando wants you to unleash your fiesta! The lively restaurant’s rejection of silly rules and regulations and encouragement of hanging out, dancing, singing and all around acting in whatever way makes you feel like a Frog Star brings about fun social media content from customers. The intensity of the venue only heats up with those customer posts blasted on the UPshow screens and in return, Senor Frog’s Orlando has a seriously fun consumer-generated content frog-print on social.

Spotlight: Milkcraft

Meet the sweet treat that is impossible to not take a picture of- Milkcraft’s ice cream. The Milkcraft creamery serves ice cream frozen with liquid nitrogen and scooped into a Hong Kong bubble cone. The treat receives so many well-deserved social mentions that the business won UPshow’s Most Engaging Quick-Serve location for the year of 2016! The added fun the UPshow screen brings in-venue to the frozen treat stop convinces customers to spend more time in venue to show off their creative goody.

Spotlight: Tom's Urban

Spotlight: Tom's Urban

Drink. Eat. Screen. That's Tom's Urban's motto.  And while they do an awesome job taking care of the "Drinks' and the "Eats', UPshow does its part with 'the Screens". With 4 Tom’s Urban locations utilizing UPshow to power "TomTV", they're focused on maximizing the impact of dozens of TV screens in each venue. With branded content, compelling digital ads and curated video channels, through  UPshow's platform, they've created their own unique branded entertainment channel that is totally Tom.