New Customer Generation
Increase first-time customers inside your venue
The clearest (and least expensive path) to acquiring new customers is through your existing customers. You already focus on creating a great experience. And that’ll prompt a small percentage of customers to recommend your business. But keeping referrals top of mind for your customers is important. According to Nielsen, people are 4 times more likely to buy a product when it’s referred by a friend. Customer referrals provide the greatest outcome, with the greatest ROI and the least amount of marketing dollars spent. The concept is simple: The more your customers are your promoters, the more new customers you’ll earn. And that is why the UPshow team authored this playbook after years of working alongside industry experts. UPshow partners have credited this playbook with dramatic increases in customer referrals.
This Playbook = More New Customers
Introduction & The ROI Calculator
This is the perfect starting point to measure the opportunity. The ROI Calculator helps you determine how many new purchases are needed in order to reach a profit goal.
Using #Social to drive #Revenue
Customers love posting about food on social media. And having your customers post glorious, delicious social content of your food items is great for organic reach. We want to get more of those.
Generating Referrals w/UPcodes
Your customers love your restaurant. Which is great! But, we want them to tell the world so they can create new customers.
Choosing Entertainment Channels
With hundreds of channels to choose from, selecting & scheduling entertainment can seem daunting. We got you covered.
Creating the Perfect Mix
The Mix determines the screen-time & sequence that is allocated to different features. We’ve got the perfect Mix that best maximize your revenue-generating opportunities.
Finish & Win!
Once you’ve completed the Playbook, email firstname.lastname@example.org to be entered into the monthly Gift Card drawing.