New Patient Generation
Increasing reach, awareness and new patients
The clearest (and least expensive path) acquiring new patients is through your existing patients. You already focus on creating a great experience. And that’ll prompt a small percentage of patients to recommend your business. But keeping referrals top of mind for your customers is important. According to Nielsen, people are 4 times more likely to use a product/service when it’s referred by a friend. Customer referrals provide the greatest outcome, with the greatest ROI and the least amount of marketing dollars spent. The concept is simple: The more your patients are your promoters, the more new customers you’ll earn. And that is why the UPshow team authored this playbook after years of working alongside industry experts. UPshow partners have credited this playbook with dramatic increases in patient referrals.
This Playbook = More New Patients
Introduction & The ROI Calculator
This is the perfect starting point to measure the opportunity. The ROI Calculator helps you determine how many new clients conversions in order to reach a certain profit goal.
Promoting Referrals w/ UPcodes
The most common (and effective) ways to turn your patients into active promoters are through review sites such as Google & Yelp. We want to get more of those.
Social Media Strategy
A common use of the interactive social media feature is to feature the clinic’s own post from the brand’s account as a means to showcase posts and increase followers of the brand account.
Choosing Entertainment Channels
With hundreds of channels to choose from, selecting & scheduling entertainment can seem daunting. We got you covered.
Creating the Perfect Mix
The Mix determines the screen-time & sequence that is allocated to different features. We’ve got the perfect Mix that best maximize your revenue-generating opportunities.
Finish & Win!
Once you’ve completed the Playbook, email firstname.lastname@example.org to be entered into the monthly Gift Card drawing.