New Member Referrals
Your Members creating more New Members
The clearest (and least expensive path) acquiring new members is through your existing members. You already focus on creating a great experience. And that’ll prompt a small percentage of members to recommend your gym to their network. But keeping referrals top of mind for your members is important. According to Nielsen, people are 4 times more likely to buy a product when it’s referred by a friend. Member referrals provide the greatest outcome, with the greatest ROI and the least amount of marketing dollars spent. The concept is simple: The more your members are your promoters, the more new members you’ll earn. And that is why the UPshow team authored this playbook after years of working alongside industry experts. UPshow partners have credited this playbook with dramatic increases in member referrals. As fitness brands are becoming more of a lifestyle brand, the ultimate compliment a member can pay is to want to wear your brand both inside and outside of the gym. And other people take notice. And that is why the UPshow team authored this playbook after years of working alongside industry experts. UPshow partners have credited this playbook with dramatic increases in merchandise purchases. The UPshow team authored this playbook after years of working alongside industry experts. UPshow partners have credited this playbook with increases greater than $8,000 per month in new revenue.
This Playbook = More New Member Referrals
Introduction & The ROI Calculator
This is the perfect starting point to measure the opportunity. The ROI Calculator helps you determine how many new purchases are needed in order to reach a profit goal.
Broadcast #Referrals via Social Media
The strategy is simple: Let’s get your customers to promote your business more often on social media..
Running Contests w/ UPcode Spotlights
In addition to the social screens promoting posts, it’s wise to dedicate screen-time for full-screen spotlights to run contests and market initiatives around referrals, leading members to the exact page you would like them to share.
Choosing Entertainment Channels
With hundreds of channels to choose from, selecting & scheduling entertainment can seem daunting. We got you covered.
Creating the Perfect Mix
The Mix determines the screen-time & sequence that is allocated to different features. We’ve got the perfect Mix that best maximize your revenue-generating opportunities.
Finish & Win!
Once you’ve completed the Playbook, email email@example.com to be entered into the monthly Gift Card drawing.