Nurses make up the backbone of every successful healthcare organization, from local doctors’ offices to massive hospital systems. They interact with patients more than any other clinical staff member and provide the ongoing care patients require to maintain or recover their health.
And yet in spite of their critical contributions, turnover among nursing staff remains high, negatively impacting both patient care and the bottom line. Keeping highly-trained nurses on staff requires better communication strategies to help support, recognize and educate nurses. A coordinated digital signage program that uses existing in-clinic screens and targeted messaging is a key part of your nurse retention strategy.
Long shifts and mandatory overtime contribute greatly to nursing staff turnover. While your hospital system may not be able to change policies around shift duration or include every nurse in your scheduling process, you can support your nurses in other ways by offering them greater control over their shifts.
Use a digital signage system to display shift information in staff rooms and at nursing stations. A simple integration with your scheduling tool and your digital signage solution allows nurses to trade shifts with each other. Your scheduling process cannot accommodate every staff member all the time, so empower your nurses to be self-sufficient with their shift management while maintaining the schedule. This ability to choose their schedule promotes autonomy among your nurses, allows them greater flexibility, minimizes the risk of burnout and maximizes nurse retention.
Providing recognition where it’s due goes a long way when you want to increase employee satisfaction. Nurses often feel overlooked and undervalued, especially in larger hospital systems. Luckily, digital signage offers quick and easy solutions to recognizing nurses and improving nurse retention.
Highlight work anniversaries for nurses on screens throughout your hospital. Use your digital signage to display awards your nurses have won. Patient feedback holds tremendous power, and a little “thank you” often goes a long way. Display positive patient feedback on screens in and around nursing stations to make sure your nurses feel appreciated.
When nurses feel appreciated and their hard work receives recognition, you increase nurse retention.
If you support your nurses with scheduling flexibility and recognize their contributions within your health system or practice, your nurse retention strategy looks good! But you can do more.
Employees in all sectors want to know they have room to grow. Offering your nurses easy access to continuing education, training seminars and conferences is a must. Use digital signage throughout your practice or hospital to highlight these opportunities. Combine this messaging with QR codes to provide nurses with easy access to the information that interests them. A good digital signage solution provides you with feedback when nurses scan your QR codes, giving you insight into which opportunities interest them the most
Studies repeatedly show that employers who give their employees a voice have higher retention rates. Give your nurses the chance to provide feedback. Disseminate simple surveys via your digital signage. Nurses can interact with QR codes from their phones to provide quick responses without interrupting their day. Nurses who feel like their opinions matter to their employers report higher job satisfaction, resulting in higher nurse retention and lower turnover.
Digital signage is a powerful tool that drives nurse retention when integrated into a larger retention strategy.