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CMO Matt Gibbs Chats With MarketScale: Bringing Social Media Into Venues

UPshow co-founder and CMO Matt Gibbs sat down with MarketScale, a leading resource for business marketing strategy, to discuss incorporating social media into in-venue engagement via TV screens.

Gibbs explained the value of integrating social media and mobile devices into a business’s digital display, saying, “People crave modern media. Everyone is addicted to looking down at their phone and scrolling through Instagram, Facebook, and Twitter. [UPshow is] essentially bringing the best of that content to the big screens inside of a venue.”

Click below to hear the whole conversation: