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Explaining CGC to your Mother

They say nothing is truly new anymore; only new improvements made on old ideas & technology.

And they have a point.

At the end of the day, what is a DM? It’s just the modern-day way of sending a message in a bottle with much more precision and less friction.  The purpose and outcome is the same: Communicating to a loved one, friend, family, co-worker and ask the ever important question: “Sup?”

And aren’t cave drawings the original #TBT?

The same can be said about Customer-Generated Content (CGC).  It’s a concept as old as time: Word of Mouth (WOM) marketing.  

Everyone (andwemeaneveryone.  Seriouslyitjustkeepsgoing) agrees that word of mouth marketing is the best way to generate business.  No matter how many ad buys or how much a brand pays Peyton Manning, nothing generates business more effectively than a trusted source saying, “Have you tried Epic Burger? It’s delicious.”

And that’s what CGC is.  A referral from a trusted source.

But much like the DM there are immense, game-changing improvements: Instead of telling to one person at a time that “Epic Burger is delicious”, your customers are broadcasting to hundreds or thousands of people at once.


– It is accompanied by a photo or video, which presents your product or service in a more impactful way

– There is a conversation thread which allows others to add their thoughts and/or ask questions

– The business can join in on the conversation

– It is easier for your customers to share this post to their own following.

– It is trackable, so you as the business can know who created the CGC

But don’t just take our word for it, look at some comparisons below: