Digital signage software helps companies take full advantage of their in-venue screens. Investing in it could be exactly what your business needs to improve its marketing and, ultimately, its bottom line.
But not all digital signage software is the same. You could have a vastly different experience with the technology depending on the provider that you choose to use.
That’s why we’ve put together the following article. It offers an in-depth look at the best digital signage software of 2021 so you don’t have to track down the information yourself.
What is digital signage software?
Digital signage software is what’s used to manage digital signage. It enables companies to create digital signage content, schedule how it’s displayed and track the performance of various types of content over time.
There are a ton of different things that you can do with digital signage software, including:
- Displaying dynamic restaurant menus
- Keeping your guests entertained with streaming content
- Sharing targeted advertisements for your products and services
- Keeping your guests informed
- Allowing guests to check themselves into health clinics or hospitals
- And so much more
The components of a digital signage system
It’s also important to mention that digital signage systems consist of several different components. For example, your digital signage system will need to contain:
- Screens to display your content on
- A media player to connect to your TV
- A digital signage content management system to create, schedule and track the performance of your displays
To get the most out of digital signage, you need to make sure that all three of these components work together.
The digital signage solutions covered in the next section take care of the media player and content management aspects of digital signage. But you will still need to make sure that you have the right screens for digital signage.
The best digital signage companies of 2021
Pricing: Starting at $50 with custom pricing options available
- Full control over your digital screens
- Multi-screen support
- 500+ channels of streaming entertainment
- Automatic player updates
- Social media integrations
- Personalized implementation options
Platform: Proprietary media player with cloud-based software management
Ease of Use: Obviously, we’re a little biased, but we think our platform is pretty great. UPshow comes with a suite of customizable templates through our in-platform integration with Canva, built-in streaming options for live events, intuitive scheduling controls and a rich analytics tool. The digital software is cloud-based, which means you can make changes to your digital signage strategy from any internet-connected device.
UPshow.tv is everything that you want in a digital signage software solution. It stands out by being an all-in-one system for powering all of your in-venue screens. You can use UPshow to create content, schedule its deployment and track its performance over time.
Through UPshow, you can create dynamic, in-venue messaging that changes by region, franchise group, or location. Plus, our QR code-driven campaigns enable you to track any customer interaction with your messaging all within our platform.
Our team partners with yours to provide a personalized implementation process, ensuring you get as much out of the platform as possible from the very start.
Another great feature of UPshow is that it offers customized pricing based on your unique business needs. That means you won’t ever have to pay extra for services that you don’t use.
With features like these, you don’t need to look anywhere else. You can schedule a free custom demo with UPshow today to learn more.
Pricing: $20/month – custom pricing
- Content scheduling
- Content design
- Widget integration
- Built-in statistical functions
- Support for touchscreens
- Digital signage player
Ease of Use: NoviSign’s interface is clean and straightforward. It’s split into three sections with content for creatives, playlists and screens. NoviSign’s scheduling function is also very straightforward.
NoviSign is one of the biggest names in the digital signage industry. Some of the largest companies in the world use its services, including Disney and Hilton.
Two main features make NoviSign worth looking into. The platform’s interface is a highlight. This makes NoviSign one of the easiest systems for beginners on the market today.
On top of that, the digital signage software makes it very easy to design advertisements. It features a wide variety of versatile templates, which are organized by industry.
You can try a month of NoviSign for free. But after that, you will have to pay at least $20 per month per screen, if not more. The service could end up being quite expensive for a big business with lots of in-venue screens.
Downsides? NoviSign doesn’t provide any entertainment options. If you’re looking for an all-in-one option, NoviSign isn’t the solution for you.
Pricing: $7.99 – $12.99 per month / per screen
- Content scheduling
- Integrated widgets for streaming live content
- Options to add customized audio, video and photos
- Built-in templates
- Data dashboards
Platform: Proprietary hardware, Raspberry Pi
Ease of Use: You can manage the content you display through Yodeck on the cloud. This makes it very easy to make changes or review your existing content strategies from anywhere.
Yodeck markets itself as being the digital signage software that’s easiest to use. It even offers a free single-screen option for companies that want to try it out.
The software’s list of features is impressive as well. You can use Yodeck to create ads, manage how they’re displayed and pull in external content through an intuitive widgets integration system.
The only thing is, Yodeck isn’t as easy to begin using as the company suggests. To take advantage of its “free” service, users have to either buy a Yodeck player or configure one out of a Rasberry Pi, which can be a challenge.
Therefore, Yodeck’s “free” offer won’t make much sense for many users. If you’d like to use the company, you should expect to pay to do so.
Pricing: OnSign TV ranges from $16.99 – $29.99 per month / per screen, other services use a custom pricing model
- Built-in content editing tools
- Content playback synchronization
- Extensive template library
- Offline content playback and reporting
- Animated content transitions
Platforms: Windows, Android, macOS, ChromeOS, Linux, Samsung, LGwebOS, BrightSign
Ease of Use: OnSign TV is compatible with most platforms, including Windows, Android, macOS and Linux. That means you probably won’t have to buy anything extra to begin using it.
OnSign TV is another digital signage software solution that could meet your company’s needs. It features a straightforward drag-and-drop content display system. You can simply drag the content that you want into your schedule and it will play right when you request it.
The platform is full of useful apps that you can use to find the exact content you want to show your guests. This includes things like sports scores, weather forecasts and more. You can even create your own applications and use them to display customized content if you want.
The downside to using OnSign TV is that it can get very expensive very quickly. The company charges as much as $29.99 per month for a single media player. If you have a large company or lots of screens in your venue, then you may be able to find an option that provides you with better value than OnSign TV.
Pricing: $18 per month / per screen – $240 per month + $15 / screen
- 200+ design templates
- 1 million + images and videos
- Integrated news feeds
- Built-in content designer
- Offline playback
Platforms: Proprietary hardware, Amazon Fire TV Stick, Google Chromecast
Ease of Use: Viewneo streamlines its interface in a way that’s easy for first-time users to understand. It doesn’t overwhelm you with advanced features right out of the gate, though you can access them when you’re ready to do so.
Viewneo is a company that provides both hardware and software digital signage solutions. There are some positive and negative aspects of that.
On the plus side, users who utilize Viewneo’s hardware alongside its digital signage software will enjoy a digital signage system that truly feels like a cohesive unit. The company packs its software with integrations that help companies display practically anything they want on their in-venue screens.
The downside is that the company splits its focus between creating hardware and software instead of focusing on one or the other. This means that if you’re happy with the hardware that you already have, you may prefer to work with a combine that devotes all of its energy to making the best digital display software it can.
Which digital signage company should you go with?
We may be a little biased, but we truly believe that UPshow is the best digital signage software for every business. That’s because our platform contains everything that you need to start getting more out of your in-venue screens right away.
It doesn’t matter whether you want to use digital signage to keep your customers entertained and informed or advertise your products in your venue. Either way, UPpshow provides you with the software you need to reach your goals.
But don’t just take our word for it. Give UPshow a chance to see what it can do for you. You can fill out this form to sign up for a free custom demo when you’re ready.