User generated content (also known as customer generated content, or CGC) has been a hot topic many years, and for good reason.
We’ve all heard that content is king, and based on what’s happening digitally these days, this is hard to deny. Per Contently, in just one minute, Facebook users like posts 4,166,667 times, Instagram users like posts 2,430,555 times, 300 hours of video are uploaded to YouTube, and 347,222 tweets are sent.
The challenge many SMBs run into is that they don’t necessarily have the time or resources to develop content on an ongoing basis, even if they understand how important it is to do so.
But this is precisely why user generated content is so powerful. Imagine having a community of users create and upload photos, videos, comments and other forms of content without your direct involvement. That’s the power of user generated content.
What are some other reasons user generated content matters to SMBs? Let’s explore together.
It Gives You The Opportunity To Connect With Influencers
Let’s say, for instance, you sell fitness wear. Since you’re appealing to a specific type of person, it’s quite likely that you will attract people who are either into fitness or are interested in starting their own workout regime.
Now, it’s already an amazing thing to have your community members contribute and share content, such as photos of them wearing your athletic clothing. That’s incredible marketing.
But what if, within that community, is an Instagram influencer who endorses your fitness wear? Your reach would instantly skyrocket, especially since they are being followed by likeminded people.
You can toot your own horn as long and hard as you want – but the most powerful form of marketing is still word-of-mouth. When others endorse you, your credibility will shoot through the roof.
You’ll Sell More By Leveraging User Generated Content
Per Business News Daily, 92% of social media users trust user generate content more than traditional advertising.
This isn’t to suggest you shouldn’t create your own content. But today, there’s a good chance your target audience is going to trust content generated by your customers more than they’re going to trust your ads.
One of the reasons for this is because customers aren’t necessarily incentivized to promote your products to begin with. When people see their favorite social media personalities promoting products they weren’t paid to, it builds trust with your target audience.
User Generated Content Influences Buyers
59% of consumers consult social media before making any purchases, and 84% of millennials say user generated content specifically influences their purchases.
You can increase your company’s social proof by utilizing user generated content. When you have loyal customers talking about you and sharing your message, it will do more for your business than any marketing campaign you could put together.
Your conversion rate will also increase thanks to user generated content.
You’ll Reach A More Targeted Audience
Even with the most targeted ad campaigns, you can end up reaching people who aren’t ready to buy or aren’t interested in your product.
But what if members in your community were already talking to the audience you’re trying to reach with your product?
Whether it’s an athlete endorsing your protein shake, or an online marketer talking about how much they love your social media SaaS app, you can gain access to a relevant and targeted audience through your community of content contributors.
Final Thoughts
User generated content will not happen by accident, or on autopilot. While it can either augment or replace an in-house content marketing strategy, it will still take time and resources to connect with your community, and to encourage and incentivize them to create content that helps you promote your business.
The results, however, are worth the effort. If you aren’t already investing into developing your community of users, now would be a good time to start.
Are you looking to leverage your audience to promote your business? Do you want to take advantage of user generated content? Click here to learn more about UPshow today.
