Co-founder and CMO Matt Gibbs Published in Total Food Service

Total Food Service, an outlet for the latest national foodservice news on restaurants, industry trends, commercial kitchen products, and more, recently published an article written by UPshow co-founder and CMO Matt Gibbs. In the article Gibbs breaks down the science of why user-generated content (UGC), also known as customer-generated content (CGC) is such a powerful force when it comes to engaging, informing, and selling to customers. 

Read the full article here:

The Psychology Behind Why Consumers Love UCG