UPshow Announces Acquisition by EverPass Media and Strategic Spinoff of Employee Experience Platform — Click to Read More
UPshow, the leading on-premise engagement platform, is excited to announce the strategic spinoff of its fast-growing employee engagement platform, into a new independent entity called Shift. This strategic move allows the team at Shift to have a laser focus on the growth and evolution of the product with greater precision and more rapid innovation.
Shift will continue to pioneer and transform the way businesses effectively communicate, engage and motivate their employees at scale through its advanced technology platform. This platform leverages digital screens and TVs as powerful channels for employee communication and engagement. As an independent company, Shift is set to expand and refine its offerings, addressing the increasing demand for effective, automated, and scalable employee engagement tools.
Current UPshow SHIFT customers will seamlessly transition to Shift with uninterrupted service.
Email info@shiftplatform.tv or visit www.shiftplatform.tv for more information.
UPshow, the leading on-premise engagement platform with two distinct product lines, UPshow CONNECT and UPshow SHIFT, is thrilled to announce a series of strategic transactions that will redefine the company's future. UPshow SHIFT, the employee experience platform, will separate to become its own independent entity known as Shift. Concurrently, the customer experience platform, previously known as UPshow CONNECT and now simply UPshow, is being acquired by EverPass Media.
UPshow, the on-premise customer engagement and performance marketing platform, has been acquired by EverPass Media, a leading media platform for distribution of premium live sports and entertainment content to commercial businesses. EverPass Media is backed by the NFL and RedBird Capital and created specifically for commercial businesses. Additionally, TKO Group Holdings, the parent company of UFC and WWE, has made a strategic investment in EverPass, further strengthening its position and resources.
This acquisition accelerates EverPass’ business model by integrating UPshow's essential streaming, consumer engagement, and performance marketing capabilities into its IP-based content library, creating a comprehensive media platform for commercial businesses.
All current services for UPshow customers will continue uninterrupted.
Click here to read the full press release.
UPshow Shift, the leading on-premise employee engagement platform, will now operate independently under the name Shift. This strategic move allows the team at Shift to have a laser focus on the growth and evolution of the product with greater precision and more rapid innovation.
Shift will continue to pioneer and transform the way businesses effectively communicate, engage and motivate their employees at scale through its advanced technology platform. This platform leverages digital screens and TVs as powerful channels for employee communication and engagement. As an independent company, Shift is set to expand and refine its offerings, addressing the increasing demand for effective, automated, and scalable employee engagement tools.
Current UPshow SHIFT customers will seamlessly transition to Shift with uninterrupted screens and services. Visit www.shiftplatform.tv for more information.
Whether you’re cutting the ribbon on a new medical spa or growing your existing practice, med spa advertising puts your best face forward with patients. Asking patients to put their appearance and well-being into your hands requires a lot of trust, and building that trust starts with ethical med spa marketing or advertising.
Creating a medical spa marketing approach that sets realistic expectations and complies with regulations—while getting patients excited about how you can help them become better, more beautiful versions of themselves—is not only possible but also simple with the right resources.
As more people across generations want to feel healthier and younger, the med spa industry is starting to bloom, with the global medical spa market expected to grow from $14.4 billion in 2022 to $25.9 billion by 2026.
To maintain that growth, medical spa owners must ensure that every element of their practice—including advertising—helps customers feel like they’re in safe hands, while also adhering to laws and regulations within the field. That includes laws specifically devoted to making med spa advertising as accurate as possible.
If you haven’t already, you should check out our comprehensive guide to med spa marketing. Now, let’s get started!
While some businesses are allowed to embrace a little hyperbole in their claims, such as promising the “best hamburgers in town” or “the only vacuum cleaner you’ll ever need,” medical spas are governed by regulations demanding objectively accurate statements in advertising.
The average patient might take promises like a procedure being “100% painless” at face value—leading to frustration or disappointment when they experience even mild discomfort. Some patients may even feel like they signed a consent form without understanding what they could reasonably expect.
According to the American Med Spa Association (AmSpa), they say, “Claiming that a course of treatment will make someone feel ‘X years younger’ may be prohibited under this sort of rule, whereas ‘many patients report feeling more youthful’ may not.”
The goal of any high-quality medical spa should be to make patients feel beautiful inside and out. Using advertising that makes people feel bad about their bodies goes against that goal, and it’s also bad for business.
Medical spas that incorporate stigmatizing language or images in their marketing materials can receive public backlash. One Canadian salon got bad press and scathing online reviews for a campaign that promoted body contouring with images of a pig in lingerie and the tagline, “When your lingerie says Victoria's Secret but your body says McDonald's.”
Needless to say, you must avoid this kind of campaign at all costs and should focus on body positivity first and foremost.
Taking the opportunity to engage customers about additional services and promotions while they’re already in front of you is a normal part of any business. While upselling can help medical spas increase revenue, you must ensure that the additional procedures will actually benefit the patient.
So, is upselling unethical? Not if used in the correct way. You should suggest treatments based on a patient’s needs and health history. A patient upsold into a procedure that doesn’t benefit them might not be inclined to return to your spa—and will likely share their poor experience with friends and family.
As any healthcare professional knows, patient confidentiality and consent are major priorities in all healthcare settings. Under the “Privacy Rule” in the Health Insurance Portability and Accountability Act (HIPAA), “all individually identifiable health information” is protected under law, meaning that healthcare agencies generally can’t share information that might disclose a patient’s identity without their express written consent.
Though you might be proud of your team’s hard work at making beauty look effortless on your patients, using before-and-after images of patients without their consent is a violation of HIPAA. Even if your grateful patients want their pictures or testimonials to appear in marketing materials, you must be sure to have them sign consent forms.
Violating confidentiality rules isn’t just bad for business—it could break your business entirely. Fines for HIPAA violations can range from $100 to $50,000 per violation. In addition to getting the attention of the U.S. Department of Health and Human Services Office for Civil Rights, certain violations can even count as criminal violations that will be investigated by the Department of Justice.
Med spa advertising might seem too restrictive, but there are plenty of creative ways to engage patients and build long-term relationships. Digital signage in waiting areas is an important aspect of medical spa marketing, allowing you to entertain your patients with customized ad content that falls within ethics considerations.
Using UPshow Health, you enjoy the flexibility to create and update campaigns that highlight your products and services, encourage patients to leave positive reviews, share their experiences and build brand loyalty.
Informed consent is the foundation of any successful procedure, whether it’s a Botox injection, a chemical peel, or laser hair removal. With UPshow Health, you can turn patient wait times into an educational opportunity by developing informational content for your on-premises screens. Using digital signage to explain common procedures can alleviate patient anxiety and make them feel more empowered in the process.
For more interactive engagement, you can use UPshow Health to share QR codes that route patients to quizzes or other content about med spa procedures or even general wellness.
Medical spa advertising should never make a patient feel like they’re dealing with the bullies back in high school. With the right message, you can show patients that you and your team care about enhancing their natural beauty with your treatments.
Sharing that message with professional-looking, visually polished content is now effortless thanks to built-in integrations between UPshow Health and the online design tool Canva. Even team members without a strong background in graphic design can use this integration to develop content with original, inspirational messaging.
Instead of high-pressure upselling that can make patients feel uncomfortable, you can use the screens in your waiting area to promote services that might be natural extensions of the procedures that customers are already receiving. Using UPshow Health, you can do more than update your on-premise screens to feature services attached to some of your more popular, common procedures—you can also change displays from screen to screen to highlight multiple services at once.
Patient testimonials can be the equivalent of word of mouth for online audiences. Of course, to share any patient photos and stories, you must get patients to sign consent forms.
It can be easy for even the most enthusiastic patient to forget to sign forms in person. Fortunately, UPshow Health comes with QR code integrations that allow customers to easily access consent forms. Integrations between UPshow and Smart Paper also make it possible for patients to print and return the forms.
Medical spa marketing or advertising doesn’t have to make lofty promises of perfection, make patients feel like they’re flawed, or aggressively upsell services to customers regardless of their needs to be successful.
With effective digital signage through UPshow Health, you can easily create and share messages that inspire patients to feel connected to your brand while offering information about your products and services.
Give your med spa advertising a bold new look and try UPshow Health today.
Opening a medical spa shows the ultimate commitment to helping patients look and feel healthy and beautiful, inside and out. It also requires a lot of legwork, from finding funding to hiring a qualified medical director and developing a marketing plan.
Leaving no hot stone unturned isn’t just important to massage therapists, it’s also essential to the process of starting a medical spa—and using a checklist can help smooth out any wrinkles in the process.
A medical spa offers medical-grade aesthetic procedures like laser hair removal, fillers, chemical peels, or Botox injections, along with the more relaxing, rejuvenating services typically expected from a spa.
Aesthetic procedures, commonly referred to as cosmetic procedures, are designed to reverse the appearance of aging and give patients an overall fresher, more youthful glow. When booking an appointment at their local med spa, patients often look forward to popular treatments such as:
If you’re new to the med spa space or just opened a medical spa, you might be interested in looking at our comprehensive guide to med spa marketing!
Every state has its regulations about who can open a med spa, but generally, the primary qualification involves having proper qualifications to own a medical practice and employ health care professionals. According to the American MedSpa Association (AmSpa), in many states, only a physician can own a medical practice or med spa.
However, this doesn’t mean that people without an MD are DOA in their desire to open a med spa: Sometimes, if certain other requirements are met, non-physicians can co-own a practice with physicians. Other states will also allow non-physicians to open a medical spa if they employ a licensed medical director and licensed medical doctors.
Just as even the most skilled practitioner must pick up the newest best practices before picking up the microneedle, someone looking to own a medical spa must review a checklist to make sure that everything is in place.
A proper medical spa business plan helps you put your best face forward with potential funders and investors while firming your chances for long-term success. The elements of a business plan lay out your vision for the spa, typically including:
A brand identity goes even deeper than logos and catchphrases—it’s about the values and emotions that will draw patients through the front door, and keep them coming in.
As you build your brand, when starting a medical spa, there are a few key aspects to consider:
Every part of a patient’s experience in your spa should be about deepening their connections with your brand. With digital signage through UPshow Health, you can keep patients engaged with content that promotes your products and services, as well as patient and team member spotlights that build a more personal connection to your brand.
Brand identity is a foundation of any business and getting it just right can be complicated. Fortunately, there are resources to guide you through the process.
When you open a medical spa, the ideal location ultimately reflects the customers you want to attract. You’ll need to consider many factors: traffic patterns, parking, nearby competitors and even zoning laws. The layout of a medical spa, particularly its waiting area, is also key to success.
According to research conducted by Press Ganey Associates, an organization focused on measuring patient satisfaction, patients can typically average about 10 minutes of waiting before they become frustrated. The same study showed that waiting rooms deemed pleasant and more like home had a positive impact on overall satisfaction scores.
Ensuring that the waiting area is large and comfortable, with room for plenty of TV sets and other activities, can make or break a medical spa experience. Offering over 500 on-screen entertainment options, as well as educational content, customizable trivia and additional music streaming services, UPshow Health can turn your waiting room into a patient’s home away from home—ensuring a smoother wait time and greater satisfaction.
Opening a medical spa generally requires applying for loans or funding from banks or investors. Before you can open your appointment books for clients, you’ll have to draft a financial plan for review, which should address the following elements:
A good marketing plan helps you build connections with customers that go beyond skin deep. Marketing can include advertising over social media, web, TV and radio, or print ads that turn customers’ heads while also focusing on special sales, promotions and rewards programs that keep them loyal.
Using UPshow Health, your team can easily manage display screens and change displays across locations or even screen-to-screen—making it simple to share updates, promote reward programs or encourage patients to provide positive reviews on Google, Yelp or other social media platforms. Thanks to the QR code integration, you can market to your patients via mobile landing pages, feedback forms and surveys.
Marketing with UPshow Health offers versatile, creative possibilities for developing long-term customer relationships. Make sure to add this partnership to your spa checklist.
Opening a medical spa can feel like sifting through an alphabet soup of acronyms, but any entrepreneur must have the requisite insurance and certifications:
Any medical spa worth its exfoliating sea salt will have health and safety policies in place, so you’d be wise to work with a trusted legal advisor to create some of the following plans:
Your medical spa is only as good as the healing hands that administer treatments, the warm smiles that greet every patient and the sharp eyes that make sure all the t’s are crossed on your paperwork. As you prepare to start hiring, be on the lookout for quality people to fill some of the following roles:
When starting a medical spa, you can hire the most talented practitioners in the field, but they can only do so much without the most cutting-edge equipment and technologies. However, you should think even beyond elite medical equipment. With a top-of-the-line marketing resource like UPshow Health, you can improve the quality and consistency of your on-premises marketing and patient engagement.
Through the robust campaign management and analysis capabilities in UPshow Health, you can gauge how well content in your waiting room is performing—and with the in-app Canva integration, it’s easy to create and update new content.
As you prepare your documents to open your medical spa, onboard your team, sanitize your equipment and put the final touches on your marketing content to open a medical spa, just remember: your passion for patient care is your biggest driver of success.
Medical spa owners, of all people, can appreciate the hard work that goes into creating an effortless look. While opening a med spa is incredibly complex, finding the right digital signage software doesn’t have to be one of the harder parts of the process.
With UPshow Health, you’ll enjoy greater control over your messaging to engage your patients and improve their experience. Through dynamic content that encourages customers to take advantage of new promotions, refer a friend to your practice, meet your staff, be inspired by fellow patient stories and share positive reviews, you distinguish your patient experiences from your competitors.
Take the wrinkles out of on-premises marketing and sign up for UPshow Health today.
You’re ready to open your med spa. You’ve decided on your name and branding, picked out a location, found the perfect building and got your décor ready. The only thing left is to find the best software for your medical spa to inject it with streamlined marketing, booking and business management services.
Fortunately, searching for the best medi spa software to meet your needs doesn’t need to cause frown lines.
We took a fresh look at some of the leading med spa software on the market, so you don’t have to. Here are our top picks for the med spa software that will help you put your best face forward with clients.
Any med spa worth its sea salt needs digital signage. With UPshow Health, you gain that and versatile on-premise marketing strategies that help you engage customers with customized marketing messages and promotions that lead to repeat business.
Our robust content library includes over 500 entertainment channels, educational content intended to reassure patients, as well as customizable health-related quizzes. UPshow Health also allows you to use QR codes to send patient experience surveys and consent forms directly to clients’ mobile devices.
You can also rely on UPshow SHIFT for Healthcare to boost engagement among your employees. Instead of messages on bulletin boards that employees often ignore, share your messages over back-office screens.
AestheticsPro is an easy-to-use medical spa management platform, even for employees without a background in technology. This secure, cloud-based HIPAA-compliant medical spa software enables you to manage timesheets, as well as payroll and commissions from a single platform. It’s easy to avoid overbooking by managing scheduling through individual staff calendars.
While AestheticsPro is an excellent back-end med spa management software it lacks more comprehensive marketing features or digital signage. It’s worthwhile for the way it makes day-to-day practice management easier, but you may want to consider finding a more flexible and dynamic way of engaging customers.
Pabau offers an all-in-one med spa management platform that can save your team upwards of 12 hours a week. Known for robust CRM software that follows customers at every stage of their journey, Pabau automates aspects of marketing to make it easier. Pabau also provides resources for monitoring employee performance to ensure that customers stay satisfied.
Though Pabau allows you to easily perform multiple aspects of practice management from one platform and keep your calendar booked and busy, it doesn’t quite do everything. Some customers have found issues with the software updates and wish the medical spa CRM was even more powerful. Pabau also lacks digital signage capabilities, something your business needs.
Fresha makes med spa booking incredibly affordable. Billed as the only free platform for salons and spas, Fresha only charges you for optional paid features like payments, marketplace bookings and communications—and you can cancel at any time.
While Fresha offers a highly affordable med spa booking software and scheduling platform, its general capabilities aren’t as expansive as other options. It lacks many features that a great med spa software needs, meaning you’ll likely need to invest in other software to run your med spa right.
Serving clients in a med spa is hands-on work, but managing the nitty-gritty of the day-to-day in your med spa doesn’t have to be. The best med spa software will make running your practice as smooth as your clients’ complexions.
Med spa software enables med spa owners to manage key business operations from appointment booking, marketing and patient journeys, payments, inventory and employee engagement.
The best med spa software comes equipped with features that will make for smoother, more polished operations in your practice:
Software that works with electronic medical records is a key aspect of any medical practice, including med spas. However, med spas also require software that can manage the day-to-day aspects of running a practice. Your med spa will need software that helps with appointments, inventory, marketing, payment and employee engagement.
Med spas are in the business of helping people look and feel their best, so why not help give your med spa its best, boldest look with med spa marketing software that connects to customers at every stage of their journey? With UPshow Health, you get digital signage that turns the waiting room into a prime marketing opportunity.
Using UPshow Health, you’ll get a powerful platform that provides the digital signage you need while offering extensive on-premise marketing features to turn first-time clients into longtime customers.
UPshow Health allows you to customize your on-premise marketing based on actual, real-time customer data. Your customers’ relationships with you start the moment they walk through your front doors, so make it count with UPshow Health. Schedule your demo today!
One of the more satisfying parts of being a med spa practitioner involves developing relationships with customers over time. Once upon a time, building those interpersonal connections began once a customer was on the table; with sophisticated on-premise marketing, though, med spa owners can start connecting with patients much earlier.
The minutes patients spend in your waiting room are opportunities to engage with them directly by promoting new services, encouraging them to take surveys, having them join loyalty programs and entertaining them. Med spa marketing strategies should involve on-premises strategies that have been proven effective.
There are as many ways to reach patients as there are ways to feel beautiful. However, several med spa marketing strategies can help you engage existing customers. If you’re new to med spa marketing, you may want to check out our comprehensive guide first!
With on-premises digital signage, you can share information about the kinds of procedures you offer at your med spa. Patients gain deeper knowledge about the procedures they’re already booked for while gaining fresh ideas about new services to ask their practitioners about once they’re in the back.
The UPshow Health digital engagement platform comes with a robust content library that includes educational content designed to reassure patients, along with customizable health-related quizzes that also spark patient interest and make wait times fun.
Showing patients that you care about them is a cornerstone of any business. But it’s especially important in the wellness and beauty industry, where services are more intimate and personal by nature.
Using UPshow Health simplifies the process of gathering customer feedback and conducting outreach. You can rely on QR integrations in the UPshow Health platform to send patient experience surveys and other forms directly to patients, making the experience of offering feedback easier and more convenient. Tracking capabilities in UPshow Health also allow you to gather actionable data from survey responses.
Med spa practitioners are in the business of beauty, but talents wielding a micro-needle don’t always translate into original graphic design skills. Fortunately, the integration between UPshow Health and Canva enables you to easily create visually attractive digital displays that can do everything from promoting your newest services, celebrating your staff members and sharing patient testimonials. With fixed and multi-panel displays, you enjoy the ability to diversify content across your waiting area.
Many patients use their time in the waiting room to scroll through social media, so why not make sure they’re seeing your content? With digital signage through UPshow Health, you can set up display screens in high-traffic areas to pull in posts from your social media channels.
Patients often visit med spas hoping for a relaxing and restorative environment—which doesn’t entail having staff members aggressively push various sales and promotions. The digital signage offered through UPshow Health allows you to showcase your services in an organic way that patients can engage with at their convenience.
Sending QR codes through UPshow Health also lets you discreetly share information about your products and procedures, effectively upselling those services without overwhelming patients or making them feel pressured.
Gone are the days of Muzak and other bland elevator music for med spa waiting rooms. Your waiting area can have a hit playlist of popular, commercial-free music. Through UPshow Premium Audio, you can access a library of over 50 stations within the Music Choice selection, curating the music based on your brand and clientele.
Satisfied patients are some of your biggest brand ambassadors and a reliable group of returning customers. Getting them to sign up for a loyalty program can get them eager to book a new treatment or refer a friend. With UPshow Health, you have several ways of encouraging customers to enroll in your loyalty program, such as sending links through a QR code or advertising the perks of joining over a fixed or multi-panel display in a high-traffic area.
Making people feel healthy and beautiful is deeply personal work that requires a personal approach to marketing. Using QR codes to send surveys or share information about a loyalty program encourages customers to feel personally invited to engage with your brand.
The ability to entertain and inform patients with over 500 channels and 50 music stations, visually dynamic promotional displays, educational content and quizzes sets your med spa apart from your competitors—and makes UPshow Health a core part of a med spa marketing strategy.
Don’t hesitate to give your marketing a bold new look. Effective location-based marketing can help you turn curious customers into your most loyal brand ambassadors. Invest in a med spa marketing strategy that features on-premise digital signage through UPshow Health to connect with patients the moment they set foot inside your spa.
Try out UPshow with a demo to get started!
Self-care is more than just a buzzword. As increasing numbers of people rely on med spas to look and feel more youthful, rejuvenated and healthy, self-care translates into revenue.
Research suggests that medical spa sales could surge by 40% in the coming year—an encouraging environment for med spa owners and marketers to find receptive audiences for their messages. With our ground-up guide, you can create a med spa marketing plan that shows the same care and attention to detail that makes you a good practitioner.
An effective med spa marketing plan will be strategic and well-planned while remaining creative and versatile enough to respond to patients’ interests. If you’re new to med spa marketing, check out our comprehensive guide!
Successful med spa practitioners are adept at guiding clients to healthy, realistic expectations for treatment. The same skills are useful when creating a medical spa marketing plan that includes clear, actionable goals relevant to your business needs.
Med spa marketing plans may focus on some of the following objectives:
You should also make lists of short and long-term goals for your med spa marketing strategy. If you need some help brainstorming those goals (and a head massager isn’t around), look into S.M.A.R.T. goals.
Understanding your customers should go beyond skin deep. Conducting market research into who your patients are and what they want empowers owners to tailor med spa marketing messages specifically to the people who will benefit most from their services.
With marketing research, you can develop useful patient personas, which will include some of the following elements:
Just as every treatment isn’t right for every patient, med spa marketing strategies aren’t one-size-fits-all. Equipped with market research and accurate customer personas, you can better determine which marketing approaches better suit your clients.
There are multiple ways of connecting to customers with relevant messaging, including on-premises marketing that engages patients with entertaining and informative content while they’re in your waiting room.
While a marketing budget should accommodate the full range of goals and strategies in your med spa marketing plan, you should be prepared to pivot and direct additional resources toward approaches that prove successful.
Your search for cost-effective customer outreach also doesn’t have to take you further than your waiting area. With UPshow Health, you gain digital signage and an on-premises marketing solution that allows you to engage customers and promote key products and services within your business.
Having well-defined key performance indicators (KPIs) for each of your marketing channels, whether it’s an increase in followers across your social media channels or a spike in revenue attributable to a particular campaign, helps you gauge the success of those channels.
When establishing your KPIs to measure success, you should determine that they reflect goals you can achieve within a specific timeframe.
Putting your best face forward with clients is essential to your med spa marketing plan. Using UPshow Health as an on-premise marketing solution allows you to build relationships with patients through entertaining and informative digital experiences. UPshow Health gives you the flexibility to adapt messaging toward new campaigns, services, and products while encouraging customers to feel more connected to your business.
UPshow Health offers more than 500 on-screen entertainment options, in addition to educational content and customizable trivia related to health and wellness. Through integrations with Canva, you can develop your own bespoke content promoting new or popular products and services. Digital signage with UPshow Health also enables you to share customer testimonials and spotlight individual practitioners.
Part of building the relationships that can turn a first-time visitor into a long-time customer—and preferably a brand ambassador who will bring friends and family through your doors—is getting customer feedback.
QR code integrations in UPshow Health make it easy to send patient experience surveys right to their mobile devices, offering convenience that makes them more likely to respond. You can also use QR capabilities to help enroll patients in loyalty programs that will get them excited about the latest updates and special promotions.
Smart med spa practitioners know that they must stay up to date with fresh new looks and beauty trends. Med spa marketing strategies also involves research and study—specifically, understanding which promotions and campaigns are bringing the brightest smiles to patients’ faces. Fortunately, UPshow Health takes the guesswork out of analytics.
Through robust data and analytics capabilities, UPshow Health allows you to set up end-to-end tracking that can help determine if your approach to on-premise mobile engagement is working. UPshow Health also provides clear, actionable insights into customer engagement with the content on your digital signage.
With a data-driven understanding of customer preferences, you can quickly adjust content to reflect more compelling topics, promotions and messaging.
Patients come to med spas seeking even more than a pathway to the Fountain of Youth: they’re also looking for exciting and engaging customer experiences. You can entertain patients using digital signage from UPshow Health while reaching them with med spa marketing content that aligns with their interests.
UPshow Health offers powerful analytics and tracking, and easy content creation capabilities that even allow team members without formal design or marketing backgrounds to act swiftly on what customers want to see. Want to see for yourself? Get a demo of UPshow today!
Are you on the hunt to drum up new business for your medical spa in ways that sail past the competition? What if the solution lies in your waiting room?
According to last year’s Medical Spa State of the Industry Report, over 65% of all med-spa patients are repeat clients. The best medical spa marketing ideas involve creating a positive on-premise experience to earn their loyalty—starting with their time waiting for treatment.
To personalize your patients’ spa experience the way they want, however, you’ll need customized med spa marketing strategies and an on-premise medical spa digital marketing solution to execute them.
Your waiting room is the first customer touchpoint in your medical spa. Whether they wait for five minutes or forty-five, the waiting room sets the tone for their patient experience. The more tranquil, inviting and engaging you make it, the more rewarding and memorable they’ll find their visit from the get-go. So, how can you unlock the latent benefits of your med spa waiting room? Let’s look at some fundamentals before delving into med spa marketing ideas for your waiting room.
A visit to your med spa isn’t like a fast-food restaurant where the customer enters, receives a service and then leaves. Instead, your facility is fertile ground for creating a positive, holistic patient experience that engages your patients on multiple levels—physically, mentally and emotionally.
By leveraging critical touchpoints on-premise, you can create a positive patient experience. The question becomes, how? For today’s med spa patients, a digital patient experience is the answer.
UPshow Health is a digital signage solution and patient engagement marketing platform that powers your med spa’s digital screens. With its intuitive content creation tools, entertainment channels, insightful analytics and more, you’ll give your patients the ultimate med spa experience every time.
From lip injections, chemical peels, dermal fillers and more, any number of treatments can induce anxiety in your customers. After all, they’re there because they want to look and feel their best, and they’re hoping your team can give them the results they’re looking for—preferably for the long term.
Quell their pre-treatment anxiety by transforming your spa waiting room into a calming yet educational space to put their minds at ease. To create this kind of waiting room, appeal to your patients’ senses by:
Your medical spa waiting room is a living, breathing marketing opportunity ripe for building patient loyalty. Today’s med spa patients expect a personalized, engaging experience, starting in the waiting room.
The digital screens in your med spa waiting room can do the heavy lifting. Picture, for example, showing an educational video about body contouring and recommendations for post-treatment care.
Some patients may not know it’s best to use an anti-inflammatory, arnica-based moisturizing cream to expedite their healing—a product you already sell on-site. UPshow Health allows you to display an updated menu of your product inventory directly on your screens, encouraging a sale as they check out.
Every medical spa requires a customized approach to on-site marketing because every patient population is diverse. Our comprehensive guide to med spa marketing contains everything you need to reach new patients locally and keep your current patient roster full. With UPshow Health, med spa marketing has never been easier, especially in your waiting room.
Your staff is busy enough every day, so when patients enter your med spa, why not make check-in as seamless as possible for them and your patients?
Use UPshow Health’s QR Code technology to keep a QR code static on your digital screens at the entrance for easy access. Assuming your patients don’t need to speak with a staff member, they can use their devices to scan the QR code and check-in for the treatment before heading into the waiting room.
Visual appeal is at the heart of the med spa experience in more ways than one. One of the best ways to give your patients a fulfilling patient experience is to create engaging content and make it available in your med spa waiting room, such as:
UPshow’s Canva integration makes content creation simple and customizable, especially with its medical-themed content templates and library of royalty-free images and videos. You can construct content playlists in advance and schedule their air dates on a screen-by-screen and even location-by-location basis.
In many settings, music can set the mood. From bird calls to waterfalls, you can use relaxing music in your med spa waiting room to calm your patients before their appointments. Research shows that playing soothing music in your waiting room can positively affect pre-appointment anxiety.
UPshow Premium Audio includes an extensive library of over 50 commercial-free stations curated from Music Choice, including nature sounds, instrumentals and more.
Are you leveraging your med spa advertising through social media channels to engage with existing and potential patients? Better yet, do your patients even know your Instagram, Facebook or TikTok channels exist?
Use your digital screens to link patients to your social media accounts. By connecting patients via UPshow’s on-screen QR Code technology, they can use their devices to access:
Paper surveys and feedback forms are obsolete for med spas—and, frankly, most businesses. Also, with patients coming and going, you want to secure their post-visit feedback as efficiently as possible.
By using UPshow’s QR Code technology, you can display a QR code on your digital screens, linking your patients directly to surveys and feedback forms. You can incentivize your patients to complete the forms while their visit is still fresh in their minds.
Rewarding your med spa clients for their patronage is a simple way to keep you at the front of their minds when they need another treatment or procedure.
UPshow’s fixed panel and multipanel displays allow you to promote your loyalty program on-screen for as long as you wish while displaying other educational and engaging content. With the sign-up details to your loyalty program on-screen, you can also offer program sign-up incentives, such as free product samples or a free treatment after X number of visits.
We all have our preferred way of relaxing. Some patients want to zone out before their appointment, while others may prefer interactive content. UPshow’s entertainment channels, including curated healthcare channel packs, are sure to appeal to every waiting-room denizen.
For an even more interactive learning experience, you can build and display customized medical spa trivia across your screens. While they wait, test their treatment and post-care knowledge in a fun, memorable way.
On average, med spa patients spend $536 per visit. This figure comes from a combination of treatment and product sales.
Before or after treatment, you can leverage your digital screens to expose your patients to the products and follow-up treatments that benefit their current healing and future aesthetic goals. This also maximizes the revenue per visit, which helps your bottom line. Just make sure you’re upselling in an ethical manner!
You'll need access to engagement metrics to know if your med spa marketing ideas are working for your patients. UPshow Health’s insights and analytics grant you a clear view of what your patients interact with and what they don’t. These insights are critical at the beginning of your med spa marketing strategy and throughout its trajectory as your patient population grows.
Anticipating your patients’ current and future aesthetic needs is at the heart of giving them a positive experience in your medical spa. With UPshow Health, you can implement some of the most effective, revenue-driving medical spa marketing ideas in your waiting room.
Book a risk-free demo with our team and discover how you can deliver the ultimate patient experience they’ll remember.
People of all ages and genders are on the hunt to look and feel their best—one could call it a modern quest for the Fountain of Youth. Research shows this commitment to regular self-care, indicating that medical spa sales will increase more than 40% this year.
Your med spa could benefit from this increase in demand, but you’ll need a medical spa marketing plan to reach patients and earn their loyalty. Traditional marketing isn’t going to cut it; instead, you’ll need revolutionary on-premise digital marketing technology. It’s time to maximize your marketing outreach—just what the doctor ordered!
Marketing for med spas involves reaching new clients and retaining existing ones for their future treatments. For either of these to be a reality, you’ll need to understand the basics of on-premise marketing practices. Let’s cover a few foundational marketing principles before getting into the specifics of med spa marketing.
Marketing principles are the fundamental building blocks behind every successful med spa. Knowing how to reach your target customer—and earn their loyalty—begins with an in-depth grasp of their needs, yet that’s only one factor in the equation. You must understand the unique value you bring to the table and the most effective ways to communicate that.
Let’s allow the following marketing principles to inform the early phases of our med spa marketing strategy.
Simply running your med spa and relying on word-of-mouth referrals won’t bring new clients through the door. Similarly, not engaging your customers while in your facility won’t inspire them to return for future treatment. You need to know how to market your med spa on and offsite for better customer acquisition and retention rates.
When it comes to on-premise marketing, cutting-edge digital signage technology could be the best solution. Using your screens, you can engage your waiting room, educate customers about treatment options and expose them to other products and procedures they could benefit from. The best way to market to med spa patients is while they’re already through the door.
As for off-premise med spa marketing, you’ll want a great website and at least a few social media channels. Using these, you can keep the public updated on the latest news and any new services you’re offering.
Whether on or off-premise, displaying client testimonials and before-and-after shots (with their consent) is a fantastic method of fortifying brand ethos. In a sense, you’re saying, “Here’s what we can do, and our clients say we do it well.”
Unlike leisure spas or beauty salons, med spas must take care to protect patient privacy under the Health Insurance Portability and Accountability Act (HIPAA). Safeguarding personally identifiable information (PII) and health records may seem straightforward, but some digital marketing practices introduce a few gray areas.
It’s easier than you think to violate HIPAA through your marketing channels, and the consequences are clear. You could be left with hefty fines and even sanctions per violation at the federal and sometimes state level. Avoid the following practices on your blog, social media channels and online reviews:
Of course, you can link your customers to patient feedback surveys via a confidential med spa patient portal—some digital signage solutions allow you to present QR codes through on-premise screens. Gathering reviews while the iron is hot—and in the privacy of your facility—provides immediate, honest feedback while their experience is still fresh in their mind.
The benefits of marketing for medical spas include reinforced patient loyalty, fortified ethos, and more. Let’s explore why medi spa marketing is important.
With the rapid post-pandemic growth of the global med spa market, it’s likely to surpass more than a $47 billion valuation by 2030. More and more patients want to partner with a med spa that will give them desired results.
Med spa digital marketing is the best way to connect with these potential patients and show them they’ll be in capable hands.
Patient acquisition becomes difficult when there are multiple med spas competing for local customers. There are particular med spa marketing strategies best suited for this, especially local SEO. For instance, ensuring your website’s content is engaging, accurate, up-to-date and populated with geo-targeted keywords is a simple and affordable way to connect with potential leads in your backyard. Also, make sure you’ve created a Google Business Profile to appear in local searches.
Consider the factors that make a patient comfortable enough to seek your services. To assess your authenticity and efficacy, they’ll probably scour your website, blog, social media accounts, patient testimonials, before-and-after images of patient treatments and more to determine if you’re capable of giving them the look and feel they want.
The credibility of your med spa hinges on more than the backgrounds and years of experience your team brings to the table. Potential patients want to see results, and they want assurance that you’re the best.
Here are ways you can build credibility with marketing:
When new patients enter your medical spa, they may have little-to-no knowledge about the treatment process or risks involved. The extent of their knowledge may be a few images they found on Google or an influencer’s flawless results. However, they probably don’t know much about the treatment process or the healing phases it takes to achieve the final results.
Fostering patient education, especially in your on-premise med spa marketing, will benefit everyone. Patient education can improve their health literacy and outcomes, empowering them to follow the proper protocols in their pre and post-treatment care. These resources could be made available online, too, to dispel misinformation floating around and boost your own credibility.
Also, by giving your patients access to engaging resources about what their procedure will entail, you can help reduce any procedure-related anxiety.
Upselling in med spas is a tricky subject. As much as you want to maximize your revenue, it can erode the credibility of your spa quickly. No doubt your staff dreads having to upsell to their patients, too.
By taking advantage of on-premise marketing, though, you can reduce the need for direct upselling. Promoting your retail products, offering exclusive in-store treatment packages and more takes the pressure off your busy staff. Since patients are already on-site, they’ll be more willing to opt for a treatment upgrade or an extra product they didn’t know would give them the results they’re seeking.
Wondering how this might work on a practical level? Digital signage technology is the easiest and most affordable way to present information to patients in an effective manner. Here are a few ways to upsell with digital signage:
Piecing together a medical spa marketing plan will take some work. To set you off on the right foot, we’ve broken down each step you’ll want to take.
Are you hoping to boost customer retention by 25% next year? You may wish to ease the pressure and workload of your staff by getting the most out of an on-premise medical spa digital technology. Articulating what you hope to achieve in concrete terms should tailor your marketing plan so your efforts are in sync with your goals. The more specific you are, the better.
Medi Spa marketing is all about establishing connections with patients and ensuring those connections last. Consider the diversity of patients who seek treatment from your medical spa. What are they looking for when they walk in the door? What solutions do you have for them?
Identifying your patient personas helps direct your marketing content so it connects with these patients in your community. The right content can inspire them to seek treatments and products from your med spa rather than your competitors.
Beauty and wellness trends are ever-evolving. With the rise in demand for anti-aging solutions and non-invasive beauty procedures, you’ll need to hold up a magnifying glass to local demand. In particular, determine the marketing needs of your patient personas. What “problems” are existing patients reporting? Likewise, how can your med spa provide them with a solution?
As the saying goes, you have to spend money to make money. As you begin outlining your med spa marketing strategies, set budget estimates as you go along with an upper threshold you can’t go over. If you’re just starting out or your budget is on the lower end, you’ll want to prioritize the most effective marketing strategies and pursue those that will yield the highest ROI for your business.
Use the following budget-saving tips on your marketing journey:
With your medical spa marketing plan in place, you’ll need to nail down key performance indicators (KPIs) to determine which marketing efforts are working and those you’ll need to reevaluate.
Some of the metrics you’ll want to track and measure along your marketing journey include:
How you connect with the patients in your medical spa can make or break whether they’ll return for their next treatment. The most effective way to earn their loyalty, while also engaging them and improving their health literacy, is through the power of a digital signage solution.
UPshow Health is a top-tier on-premise marketing cloud designed to power your med spa’s digital screens into engaging digital experiences for your patients.
Your med spa undoubtedly offers a wide range of services: microneedling, dermal fillers, body contouring, Botox, chemical peels and more. However, how much do your patients really know about what each procedure entails or what they should do for post-procedural care?
Use your digital screens to showcase treatment-related content, wellness materials and more. UPshow’s Canva integration makes content creation easy, giving you access to health and wellness-themed templates and royalty-free graphics that will engage your patients.
You can also schedule marketing content via Playlists that will play on screens of your choice—any location, any time. Organize your Playlists however you like, too. One playlist could compile a list of FAQs and common misconceptions about aesthetic procedures. Another playlist could gear up for warm weather by promoting procedures like laser hair removal.
How many patients have come in for one procedure and left without partaking in others that would give them the results they want? Fortunately, by presenting other treatments and products through on-premise marketing, this could occur less frequently.
One of the best med spa marketing strategies is to upsell using digital signage rather than staff—as we mentioned earlier. With UPshow’s QR code technology, you can even connect patients to your product inventory and provide relevant information on associated procedures. Making this information as available as you can increases the chance of maximizing revenue per patient.
Your med spa patients are your best brand ambassadors. Instead of simply hoping they’ll leave a positive review or testimonial, incentivize them to bring new patients into your facility via a patient referral program. QR codes can be implemented yet again to distribute sign-up forms.
You can advertise your referral program on any (or all) of your digital screens at the same time you display other engagement content with UPshow’s fixed panel and multi-panel displays. With this feature, you can display important announcements without the risk of some patients missing them.
This is one of the several ways to transform a medical spa waiting room into a marketing epicenter that benefits both your business and your patients.
To know if your on-premise marketing efforts are appealing to new and existing patients (and reaping your med spa a positive ROI), you’ll need to monitor patient engagement. In addition to real-time insights and analytics, UPshow also allows you to engage with and gather feedback from your patients by:
Building a med spa marketing strategy is a trial-and-error process, so you’re bound to have questions along the way. Here are some questions other medical spa proprietors have had on their marketing journey.
I’m opening a med spa. How should I handle marketing?
If you’re just starting out, check out our checklist for opening a medical spa.
To handle med spa marketing in the beginning, you’ll want to create a marketing strategy that covers your business goals, sets a budget and more. Also, don’t overcomplicate the process with a ton of different tools. By choosing a digital signage software solution like UPshow, you’ll simplify your med spa marketing journey at every turn.
How do I build a strong med spa branding identity?
Your brand identity can’t be built with gimmicks if you really want to stand out in a crowded med spa market. Instead, take an organic approach by building your identity and ethos with the best services and results possible. Encourage happy patients to leave testimonials that you can highlight on your screens and online channels.
How do I ensure my medical spa advertising is ethical?
HIPAA and other regulations hold medical professionals and facilities to a high standard when it comes to protecting patient privacy. There are some gray areas with med spa advertising, so always err on the side of caution.
Ethical medical spa advertising is a complex subject, but some quick tips include:
What about med spa social media marketing?
Today’s med spa patients are turning to social media to learn about what your business offers, hear from past patients and see what health influencers have to say about your treatments. Social proof is a powerful marketing tool, so med spa social media marketing is an effective way to cultivate patient acquisition/retention and spread the word about your med spa.
Which software offers the best marketing options for medical spa?
UPshow Health is the best med spa software on the market because despite offering digital signage, which you’ll need anyway, there are many patient engagement solutions to aid your marketing efforts. Retain more patients, engage them on-site and create the ideal med spa experience.
With our comprehensive guide to med spa marketing at your fingertips, you can reach new patients like never before and give each an engaging on-site experience. Let UPshow’s cutting-edge, on-premise digital marketing platform fuel your way toward a well-informed and loyal patient population.
Schedule a custom demo with UPshow today and execute your on-premise marketing plan with laser-like precision.
.png)
What does it take for your auto repair shop to thrive or in simple words, how do you attract customers to your auto repair shop? How do you get more customers in your auto repair shop? Access to the latest auto-diagnostic technology? A steady stream of new and repeat customers?
According to recent automotive market research from IMR, 31.8% of independent auto repair shops say their most significant challenge is bringing back repeat customers and offering incentives to do it.
You need a solid auto repair shop marketing plan to drive customer retention and new customer acquisition. But what does this entail? Knowing your customer base, a bit of planning and cutting-edge digital technology will give them the ultimate customer experience every visit.
To save time and money, the marketing plan for your auto repair shop will require some pre-planning. Kick off that process with our ultimate guide on how to market an auto repair business, a comprehensive marketing guide loaded with in-depth for your auto shop are performing so you can adjust your marketing plan as time goes by.
The first step toward generating a revenue-driving auto repair marketing strategy is to know your business and your customers inside and out. This means understanding the target market for your auto repair shop. Tapping into what services and products your target market wants, how often they’ll need them and how your business can deliver what they need will aid in tailoring your auto repair marketing plan.
To customize your auto repair shop marketing plan, consider the following questions:
You need an eagle-eyed view of where your business stands today so that you can see whether your marketing efforts will yield results tomorrow. Setting clear benchmarks from the beginning will give you a point of comparison to measure future marketing success—and areas that need improvement.
Some common benchmarks you could set include:
When you envision what you want your business to achieve over the next year, what do you see? A 25% quarterly increase in new customers? A slew of positive customer reviews? A waiting room outfitted with the latest digital technology, keeping your customers engaged day in and day out?
By defining your objectives, you’ll tailor your marketing efforts from the beginning—saving you time and money down the road. Your objectives may change as time passes, though, so remain flexible.
Often, we have to spend money to make money. Your auto shop marketing budget will look different than your competitors. That’s because multiple, unique factors will factor into how you decide what to spend, such as:
No doubt you’ve seen competitors circulate expensive-looking PPC ads and eye-catching roadside billboards. Unfortunately, those auto repair shop advertising ideas are a little behind the times as far as what today’s customers want. Additionally, they’re very expensive ways to boost customer retention and new customer acquisition.
You need the right resources in your auto repair marketing toolbox that will attract the modern customer and won’t break your budget’s back. UPshow CONNECT is a best-in-class on-premise digital signage solution, allowing you to power your digital screens with engaging content to give your customers the ultimate customer experience. UPshow can also assist with your auto repair marketing initiatives, promotions and more.
With UPshow CONNECT, your auto repair marketing plan will become affordable and sustainable. You’ll be able to pre-plan your marketing content, measure its performance and even make instant changes on a screen-by-screen basis.
What better place to improve customer retention than right in your shop? Focus on automotive shop on-premise marketing that will appeal to your customers and make their customer experience like nothing your competitors have ever given them.
For example, with UPshow’s QR code technology, you can connect your customers directly to the following right from their own devices:
In addition to educational and entertainment content, you can utilize the fixed panel and multipanel display features to post announcements about new operating hours, open houses or other customer loyalty events and limited-time offers, such as BOGO deals or “act-now” maintenance offers.
There are many places to practice on-premise repair shop marketing, but we suggest focusing on your auto shop waiting room since that’s where most customers spend the majority of their time.
Did you know that 77% of auto-shop customers use the internet to look for or conduct research on a local auto repair shop? Today’s auto shops can’t just rely on word-of-mouth marketing efforts to zero in on new customer leads. Instead, you need a website optimized for local search engine optimization (SEO).
Never heard of local SEO, much less how it can benefit your auto repair shop? Local SEO is when you optimize your auto shop website and online content so that it ranks high on search engine results for geographic keywords and generates local business.
Say, for instance, a potential lead five miles away needs a tune-up ASAP. They might search “auto shops near me” or “auto shops in Ann Arbor.” Local SEO optimization will help your website show up in those search results. If anything, you should definitely ensure your Google Business Profile is correct (which is completely free).
Besides building a user-friendly auto-repair shop website and social media channels, you’ll also need engaging auto-related content to display to your customers on-site.
UPshow CONNECT gives you easy-to-use tools to create striking media and other marketing content that will give your customers the best customer experience in town. For instance, with the Canva integration and its library of royalty-free images and videos, you can develop product and service spotlights, digitized promotional materials, auto-educational infographics and countless other types of content. The best part? You own all of it!
What’s more, you can get ahead by creating and scheduling your marketing content via playlists specific to each screen across all of your locations. Of course, you’ll need to know if your content is connecting with customers the way you want it to. UPshow’s real-time insights and analytics break down how the auto repair marketing strategies are performing so you can adjust your auto repair business marketing plan as time goes by.
Now that you have a solid strategy for an auto repair shop marketing plan, the next step is to hit the marketing road in the easiest, most affordable way. UPshow CONNECT will put you in the driver’s seat, and on the path to a positive marketing ROI. With UPshow, you’re not just getting digital signage—you’re getting an advanced on-premise marketing platform.
Schedule a custom demo with UPshow today, and start your journey toward a revolutionized auto shop marketing plan!
.png)
A driver with a glaring check engine light has pulled into your auto repair shop. They tell you they chose you because you’re “the most trustworthy shop in town.” They hand over their keys and take a seat in your waiting room. A few hours later, you’ve resolved the issue, and they seem satisfied before driving away.
The question is… will they return?
Over 80% of Americans are members of one or more auto rewards programs, so shops like yours are building successful automotive customer loyalty programs to improve customer retention, drive referrals and so much more.
Such car loyalty programs have the potential to benefit your automotive repair shop as well but only if you leverage them in the right way. Understanding automotive loyalty programs, what their benefits are, how they function, and what you need to do to make them work can go a long way in ensuring your success. This is why we’ve created this guide on auto loyalty programs.
Automotive customer loyalty programs are reward-based initiatives designed to keep your patrons driving back again and again for all of their car service and repair needs.
Before we launch into what makes a good automotive customer loyalty program, it’s essential to map out your shop’s “marketing” vision, goals and the direction you want to take to meet them. In our ultimate guide to marketing your auto repair shop, you’ll learn about these steps and how an automotive customer loyalty program fits into your marketing equation.
Customer loyalty programs come in all shapes and sizes. Many of us carry scannable loyalty cards on our key chains or QR codes on our phones to rack up points toward a future reward.
The most successful dealership loyalty programs offer patrons incentives and rewards in exchange for their loyalty. The end goal is simple—reward your customers for continuing to rely on your services (or spreading the word via referrals to potential customers).
To determine how much your auto shop loyalty program costs, you’ll need to calculate:
Total cost doesn’t tell you if the program is effective, so you’ll want to calculate your automotive loyalty program’s return on investment (ROI).
Let’s say your net profit is $520,000, and your total cost/investment into the loyalty program is $76,000. Let’s plug these figures into the formula:
$520,000 (-) $76,000 (/) $76,000 equals = $5.84 in net profit.
In other words, for every dollar your auto shop spends on the auto loyalty program, you see an ROI of $5.84 back in your pocket.
The worldwide customer loyalty management market will surpass a $24 billion valuation by 2029.
Automotive loyalty programs can boost the value and frequency of sales and increase your customer lifetime value (CLV) by extending the longevity of your relationships with customers. This means you’ll experience more frequent customer transactions, leading to a positive ROI.
In the same way that no two auto shops are the same, every automotive loyalty program is different. Regardless of the loyalty rewards or referral bonuses you may offer, several indicators make some automotive loyalty programs more successful than others—starting with creating, advertising and tracking its success across your auto shop’s digital screens with UPshow CONNECT.
Creating a successful automotive customer loyalty program requires more than offering discounts and stamping a loyal-patron card. You need to know that your investment and maintenance in the program will appeal to your customers and raise a positive ROI for your business.
To determine if your car loyalty program is effective over time, set KPIs that track loyal customer engagement, such as:
Thinking about offering your customers a points-based loyalty program or a tier-based system? What will you name the program? What rewards will you offer? Will you host the program on a specific platform? These are all questions you’ll need to answer as you establish your loyalty program.
If you want to produce materials to advertise your program, it’s easy to create content with UPshow CONNECT’s in-app Canva integration. Here, you’ll have access to thousands of royalty-free images, music, videos and more to make the program eye-catching (and accessible).
It’s important to create deeper meaning, as customers might just see this as a ploy to get them to spend more—and they’re partially right. You need to make your program shine to get their attention, but you’ll need substance to keep it.
Signing up for your automotive loyalty program shouldn’t be a hassle. Simplify the sign-up process by leveraging UPshow CONNECT’s QR code technology. The QR code you make can link your customers directly to the sign-up page, which they can access from their devices while they’re on the premises.
Keep your automotive loyalty program QR code on your customer-facing digital screens at all times via fixed-panel and multi-panel displays. That way, you don’t need to worry that some customers didn’t see or have the opportunity to sign up because you were displaying alternative content.
To make your loyalty program worth their while, you’ll need to ensure that your customers will actually want the offers and rewards on the table.
On a practical level, some of these exclusive offers and rewards might include:
Most of your customers will wait on the premises while your team services or repairs their vehicle. Make the wait worth their while by incentivizing them to sign up for your automotive customer loyalty program. To get their attention, advertise it across all of the digital screens in your waiting room (or throughout the premises) with UPshow CONNECT.
You can also display loyalty program spotlights that outline the rewards your customers can expect if they remain loyal to your shop. The key is to get them to sign up while they’re there instead of crossing your fingers that they’ll do it after they get home. To sweeten the deal, offer a limited-time sign-up incentive.
Behind the best automotive loyalty programs is the best customer loyalty software with an iron-clad promotion strategy. The last place you want to be is asleep behind the marketing wheel.
With a plan in place, give your customers easier access to your automotive loyalty program by powering your digital screens with UPshow CONNECT. From there, they can use their devices to access the ins and outs of the program, including sign-up perks, rewards they’ll reap and more.
Revolutionize your loyalty program by scheduling a custom demo with UPshow today.
It’s noon, and your auto shop waiting room is at max capacity with professionals and families. Everyone appears disengaged and annoyed. As for their waiting-room experience? Not so positive. They’re ready for their car—and some lunch.
A report from Forrester tells us that 66% of customers claim that the best way a company can deliver a positive customer experience is by valuing the customer’s time.
Making your mechanic waiting room engaging and entertaining is only part of the equation. Knowing which automotive waiting room ideas to use so that you can deliver the best customer experience possible is another story.
Your waiting room is the epicenter of the customer experience, and it’s one of the most powerful marketing opportunities for your auto repair shop—driving sales and increasing customer loyalty.
For some customers, it doesn’t make sense to drop off their car for an unknown period and Uber around town running errands. Spending time in your auto shop waiting room is the simplest solution, especially if unexpected car issues arise.
Since most patrons will stay in your auto shop waiting room, their time there can take a toll on customer satisfaction. Although a positive customer experience can mean something different to everyone, there are simple steps you can take to heighten their experience.
Let’s boil down what your waiting room should be in three words: inviting, comfortable and engaging.
Last year’s celebrity gossip magazines or an anxiety-inducing news channel blaring from your TV aren’t going to please, much less entertain, your patrons. Instead, populate your waiting room with helpful information to make their visit as smooth as possible.
The question is, what might your customers find beneficial to know in the mechanic waiting room? Consider incorporating these additions into your auto shop waiting room:
Your auto shop waiting room doesn’t need to just be for waiting. With digital signage and other solutions, you have the chance to connect with your customers on a deeper level. This can mean educational content, interactive quizzes, entertainment and more.
Plus, why not take this opportunity to promote other products and services they can add to their regular car maintenance that day? Upselling through your physical space relieves that task from your staff and is a non-invasive way to increase revenue per visit.
Your auto shop layout will say a lot about your business, and that starts with your waiting room. Before we dive in, ask yourself this question: what type of waiting room would my customers like to see?
No doubt, on any given day, you’re back in the admin offices, behind the counter or seeking updates from the repair bays. How much time have you spent sitting in the customer waiting room? Is there ample space for everyone? Is the seating comfortable, especially if they spend hours there?
To transform your waiting room into a comfortable space, consider adding these additions:
To give your customers the best customer experience possible, you’ll need to call for reinforcements—UPshow CONNECT. It’s the leading on-premise performance marketing cloud, designed to transform your auto shop’s digital screens into a positive, engaging customer platform.
To make full use of your digital screens, consider first what you hope your customers will take away from spending time in your waiting room. For instance, do you want them to brush up on basic, seasonal car care? How about displaying a video tutorial or infographic on how to spot wear on their tires—or even how to change a tire? The possibilities are endless.
Other ways you can use the digital signage in your auto shop waiting room include:
Topping the list of auto shop waiting room ideas is creating an inviting audio-visual experience for your customers. With UPshow CONNECT’s Canva integration, you’ll have access to thousands of royalty-free pictures and videos to make the educational and marketing content you generate, really stand out.
Take advantage of UPshow Premium’s 50+ ad-free audio channels to play anxiety-reducing music or background tunes for customers who need to work while they’re there.
Did you know that 35.3% of US drivers ignore tires that are out of alignment, while another 26.4% will keep driving with their check engine light illuminated? Educating today’s drivers in automotive basics is necessary for their safety. Your auto shop waiting room isn’t simply a holding cell for drivers. Instead, think of it as an institute of car maintenance education.
Start by keeping short video tutorials or demos about safety and mechanical issues on your digital screens to show them how to spot minor or serious mechanical issues.
And if keeping the customers in your auto shop waiting room entertained is a priority, UPshow CONNECT comes with 500+ entertainment channels, including hyperlocal and live stream content.
Instead of your customers flipping through a paper catalog of your products and services, link them to your virtual storefront via UPshow’s QR code campaign creator. While you display other engaging content, your customers can scan the QR code on the screen with their devices and access your products, list of services, exclusive discounts and more.
Think of your mechanic shop waiting room as a place where you can connect with your customers with the goal of winning their loyalty. Not all of these auto shop waiting room ideas will work for your business, but most of them will, especially with the leading digital signage solution by your side.
With UPshow CONNECT, you can take the reigns in developing and steering the ultimate customer experience in your auto shop waiting room.
Schedule a custom demo of UPshow and give your auto-shop customers the ultimate in-shop customer experience.
