UPshow today released a new report that explores the growth of retail health clinics and the opportunities they have to shape the future of healthcare. The report, Healthcare Ecosystem 2021: Retail’s Role in the Future of Care — which surveyed 500 consumers and 250 retail healthcare executives across the U.S. — offers data-driven insights to help navigate changing consumer expectations and drive better patient experiences in 2021 and beyond.
While retail health clinics were already growing in popularity ahead of the COVID-19 crisis, the pandemic accelerated their growth as quarantined consumers aimed to consolidate their on-premises shopping trips. According to the report’s findings, 32% of consumers said COVID-19 increased their usage of retail health clinics, and almost half (49%) say that they’ll be more likely to use these clinics even after the pandemic subsides. Further, 74% of retail healthcare executives reported the pandemic has increased the volume and/or revenue of their healthcare offerings.
As the trend toward retail healthcare continues and executives look to strategically capture and retain consumers, the findings reveal discrepancies between consumers’ expectations and businesses’ delivery. The data showed many opportunities to deliver an improved experience.
Key findings from the report include:
“This unprecedented time is giving retailers a once-in-a-generation opportunity to redefine the retail healthcare space,” said Scott Axonovitz, CRO at UPshow. “Retailers that recognize consumers’ changing healthcare needs and amplify their in-store environments through digital-first communication channels will be best positioned to succeed.”