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The Real Value of Digital Signage


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Everything in your life has gone digital: your workplace uses Zoom, your friends catch up with you over social media, even your doctor can give you a checkup from an app. So why not your signage?

Even as customers throw out direct mail coupons and scroll through menus on their phone, the in-venue marketing strategy of brick-and-mortar businesses has stayed stagnant over the past 50+ years. Businesses may assume that technology like digital signage is more expensive, but in reality, it’s the one marketing tool almost guaranteed to pay for itself.

Here’s how digital signage can save you money while meeting your customers’ need for digital experiences: