The pandemic has completely changed the rules of retail. Nowadays, if you want to stay ahead of the competition (online and off), it can be hugely beneficial to provide your customers with a unique shopping experience.
One of the most effective ways to do that is by setting up interactive wall projection technology in your stores. It’s an investment that could help your company thrive in today’s shifting retail landscape.
But what are interactive wall projections? And how can you use them to enhance your company’s bottom line?
We put together this article to answer those questions. Keep reading to learn more.
What is an interactive wall projection?
Interactive projection mapping are essentially an upgraded version of traditional wall projections.
The main difference is that instead of only projecting a static image or video, interactive wall projection technology lets you share displays that interact with their environment.
For example, you could set up an interactive display wall where the users can control the projected image by manipulating their motion in several ways.
This puts the person that you’re trying to advertise your products to inside the ad itself. This interactive element is what makes interactive wall projections such a powerful way to drum up new business for your company.
What are interactive digital walls made of?
To create an interactive wall projection, you’ll need three different technological components:
- High brightness projector
- Motion sensor cameras
- Specialist digital signage software
An interactive digital wall helps drive conversions
There are a few reasons why investing in an interactive wall projection system could make sense for your company.
Perhaps one of the most compelling reasons to invest in interactive technologies is that they can help you convert more of the traffic that you’re seeing in your stores. Here’s how.
Interactive projections give your products the display they deserve
The way that you introduce a product to your intended audience typically has a huge impact on how likely they are to purchase it from you.
Interactive wall projections empower you to display your products to your customers in the perfect way for converting them. Interactive product displays are usually large, which means they immediately stand out from other advertisements in the area due to the unique medium they employ.
This opens up a whole new world of possibilities for how you share your company’s products with its customers.
Build stronger recognition for your brand with a digital interactive wall
Interactive projections can also help you build your brand image in a new direction.
Interactive walls give you the power to share stunning visual displays in a myriad of creative ways. This should make it much easier for your company to capture the essence of what it’s all about in its ads.
The idea is that customers will notice what you’re doing thanks to the ad’s unique nature and (hopefully!) form an immediate connection to your brand.
This means that if you’re looking to improve brand recognition, then investing in an interactive digital wall projection could be a great way to get started.
Teach customers about special product features with your interactive wall
Interactive wall projections can also be an excellent tool for educating your customers about various products.
The interactive nature of this technology makes it a great fit for teaching customers about your latest and greatest features in an intuitive and hands-on way.
Highlight your best stuff on interactive walls
If you have a new product that you really want to let shine, then sharing it through an interactive wall projection could be your best bet.
Interactive projections on walls immediately attract the attention of everyone who passes by. You can deploy it strategically to ensure that your customers pay attention to the right products at the right times.
Capture more attention with an interactive wall display
Maybe your goal as a company is capturing more overall attention from passers-by. If so, then interactive wall projections can help you to achieve this.
For example, you can use interactive projections on walls to capture the attention of anyone who passes by your store on the street. It’s a great way to bring more foot traffic into your store because it can create curiosity about what you’re doing and why.
And once you start getting more people into your doors, it becomes much easier to boost your revenue figures.
How do interactive wall projections help companies deliver better experiences to customers?
Interactive wall projections aren’t just great for businesses. They can also provide customers with a more enjoyable shopping experience. Here are a few reasons why that’s true.
Make shopping fun with interactive walls
Let’s face it. Shopping is a pretty uniform experience no matter where you go nowadays. You look through some aisles, pick what you want from the shelf and pay for it––there’s not a whole lot of variance.
But what if your customers got to play around with an interactive, full-scale wall projection while they shopped at your store? That would be a big breath of fresh air for them and a nice break from normal.
Interactive digital displays offer the type of unique experience that has the potential to make a customer remember your brand, and be more likely to return to your store in the near future.
Bring people together with interactive wall displays
An interactive wall projection can give friends and family members something entertaining to do while out and about.
Having fun like this can help to bring people together and you’ll play a small part in facilitating that by using interactive wall projection technology in your store.
The bonus? Your brand just became extra memorable.
Showcase your products’ strengths effectively with interactive walls
Customers go shopping because they want to find products that align with their needs.
So if you can communicate the strengths of your products in a more impactful and noticeable way, then you’re doing your customers a service by helping to make sure that they find the right product for themselves.
This can cut down browsing time and remove frustration around unclear product offerings or features.
Getting started with an interactive wall projection systems
Now that we know why interactive wall projection is worth investing in, let’s take a look at what you need to get started with it.
Here’s a step-by-step guide that you can use to bring interactive projections to your store.
Step 1: Define your objectives for the digital interactive wall
First up is figuring out what exactly you hope to achieve with interactive wall projection technology.
Do you want to attract more passers-by to come into your store? Or are you trying to convert more of the audience that you already have in your shops?
Your answer here will determine the direction that you’ll want to go with the technology that you purpose. So make sure that you’re specific about what you hope to achieve before spending any money.
Step 2: Purchase the right interactive projector
Once you’ve defined your goals, you’re ready to purchase the technology that will help you reach them.
The first thing that you need is a high brightness interactive wall projector that has the technical specifications needed to cover your entire space.
Then you’ll need specialized digital signage software that lets you create interactive displays and share them with your customers. UPshow can be a big help for this.
Step 3: Create your interactive wall displays
Once you’ve set up your technology, you’re ready to begin creating the displays that you’ll share through it.
Interactive wall projections can be an incredibly engaging technology, which you can use to create a ton of different display types. Don’t be afraid to get creative!
If you really want to make sure that you nail this part, you may want to work with a designer. They can help you figure out and create the optimal displays for your space, product, and goals.
Step 4: Track your progress over time and adapt
Don’t make the mistake of thinking that you’ve finished the job once you’ve created your displays and started to share them. You still need to make sure that your displays are doing what you want them to do after you’ve set them up.
The most relevant metric for this will vary based on the goals you established at the outset of this project. Use those goals as your guide and don’t be afraid to shake things up a bit if you find that you’re not making the progress that you want.
UPshow’s software can power your digital interactive walls
Setting up an interactive wall projection system in your stores could be just the thing you need to stand out from the retail competition. If you think this technology is right for you, consider reaching out to UPshow.
Our digital signage software is the ideal solution for interactive wall projections. You can use it to create in-depth customized displays and choose from quick and easy templates.
You can even use interactive display software to entertain your audience with hundreds of live streaming channels. Or use it to engage your customers with interactive projector games. Whatever you hope to achieve with digital signage, UPshow makes it easier to do so.
So why wait? Take the first step towards redefining your store by reaching out to set up a free custom demo today. We look forward to hearing from you.