SOLUTIONS

Spotlight: Cold Beers & Cheeseburgers

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November 20, 2018

Longtime UPshow partner Cold Beers & Cheeseburgers has perfected the art of a good time. With a casual and friendly atmosphere, comfortable leather booths, a spacious patio, and over 150 beer choices, there’s something for everyone to love.

Here’s how Cold Beers & Cheeseburgers masters the UPshow Effect:

From Burgers to Brand Influencers

Out of all marketing methods, customer-generated content is the most trustworthy medium available. People follow the recommendations of their friends and influencers in their community, so harnessing the power of social media mavens to promote your brand is more important than ever. For example, when this customer shares her visit to CB&CB on Instagram, her nearly 400 thousand follower are seeing the brand name and a stamp of approval from someone they care about. You can bet that brand recall will be stickier and more effective than any paid ad.

More Than Cold Beers!

Cold Beers & Cheeseburgers is a welcoming place for everyone, young and old. Despite the #WeLoveColdBeers tag, perusers of social media and visitors watching the UPshow screen within will see heaps of family-friendly fare, including coloring pages and kids menus. With customers helping express these values on social media, this well-rounded restaurant can rest assured that their brand story is just as balanced.

Encouraging Incentives

Over its long tenure with UPshow, Cold Beers & Cheeseburgers has had countless customers excitedly post to the screen. They have wild success with social media posts because, put simply, they don’t leave it to chance! The restaurant are pros at taking UPshow a step further by incentivizing social media posting with rewards and discounts, making sure there is no excuse not to get the CB&CB name out there.

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