Spotlight: El Hefe

April 19, 2017

El Hefe packs so much energy and flavor you might just call it macho, wait, super macho (OH YEAH). The Super Macho Taqueria has 3 locations, ScottsdaleTempe and Chicago under the Riot Hospitality Group. The restaurants aren’t just slinging tacos and pouring the best Beer-Garita though, they’re also utilizing UPshow for great social media content, influencer opportunities and digital advertising in venue.

Let’s take a look at the “UPshow Effect” at all three El Hefe locations- highlighting a few posts that aren’t just customer photos, they’re invaluable customer promotions:

Employees of the Month:

It's obvious if you’re looking for a good time, the El Hefe employees show you where it’s at with their UPshow pictures! The photos are professional quality and show off the lively atmosphere of the El Hefe. For on the prowl party-hunters on social media, these pictures are vibrant and enticing enough to grab attention and increase El Hefe’s potential customer base.

Music isn't the only influencer:

Notably at El Hefe’s Chicago location, DJs flock to the UPshow screens to announce shows and get the crowd pumping. The DJ’s fans that missed the show at El Hefe can experience it through the social media pictures the DJ posts to UPshow while El Hefe is marked as a location must to all the influential DJ’s followers. How’s that for a win-win scenario?

Customers turned #foodies:

Social media is the go-to place to search for food trends. Everyday people, such as the collaborators of @chicagoeatthis, use social platforms to track their food discoveries and boast about the wonderful eats in all places of the world. These #foodies bring the truest form of authenticity to a brand they post about. When El Hefe’s Chicago location received a shoutout from @chicagoeatthis, the brand’s social credibility rose among consumers looking for real opinions on where to go out. This counts for much more than the traditional food critic magazine publication or even El Hefe itself promoting its menu on social media.   


El Hefe's UPshow Spotlights not only tempt in-venue customers to have a go at alluring menu options like Carne Asada Fries, it also advertises weekly parties and specials as well as showing off owner, Riot Group Hospitality’s well-deserved bragging rights.

Click through the images below for a closer look at some key UPshow Spotlights:

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