Hyatt Regency in Scottsdale, Arizona is a resort known for quality, family-friendly experiences. While the hotel, like most, relies on review sites and testimonials to bolster its reputation, Hyatt takes its brand strategy to the next level with a customer engagement platform: that’s right, UPshow.
Here’s how Hyatt Regency Scottsdale masters the UPshow Effect:
Great resorts attract many people, including influencers. Online influencers posting about your business is an extremely powerful form of word of mouth, especially in the hospitality industry, where a good reputation is vital. When a tastemaker like Tonya Michelle shares her choice to stay at the Hyatt, her 842k followers view it as a trustworthy stamp of approval for the brand — something they are likely to keep in mind next time they plan a trip.
Much of hospitality advertising targets a core audience of individuals, couples, and families who come to visit; however, a lucrative secondary audience is comprised of groups that come for special events, and the companies that book event spaces. When this audience shares their experiences to the UPshow screen, they publicizing to other organizations the extent of the Hyatt’s event-hosting amenities that could otherwise go unnoticed.
Special Program Spotlights
Lobbies are designed to be pleasant places for people to loiter, but Hyatt takes theirs to the next level by using the screen in their lobby to advertise seasonal programming and promotions. Because guests’ attention is captivated the TV, they are more likely to notice the information being shared than if it were shared using more traditional methods like fliers.