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UPshow talks brands and social media on SmallBizClub

We love sharing our knowledge with the world of SMB and we’re excited to share it on SmallBizClub!

Most brands these days seem to act like 1950’s housewives when it comes to their image/tone on social media. The leap from traditional advertising to digital was supposed to be one of expression; however, branded social media is falling into the same trap as traditional- total unauthentic one-way noise.

We think it’s time to tell the housewife to kick her feet up and take a break as the free spirit of the digital age starts to showcase personality and no fear of consumer-generated content.

Check out the article here!