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Most brands these days seem to act like 1950’s housewives when it comes to their image/tone on social media. The leap from traditional advertising to digital was supposed to be one of expression; however, branded social media is falling into the same trap as traditional- total unauthentic one-way noise.
We think it’s time to tell the housewife to kick her feet up and take a break as the free spirit of the digital age starts to showcase personality and no fear of consumer-generated content.
Check out the article here!
