Have you ever stepped into your auto-repair shop’s waiting room and felt the tension? Customers look up from their magazines, hoping the news you’re about to deliver is good—especially for their wallets.
Adding to this, almost 92% of drivers report they’ve stalled on getting a car repair or service they needed. The reason? Many fear the financial fallout, potential waiting time for the repair and more.
Visiting your shop when an issue arises is ideal for your clients’ safety and budgets. Their on-premise experience should be as stress-free as possible, too. To retain your clients long-term, you need to know how to market an auto repair shop the right way. Let’s put you in the driver’s seat of your marketing journey with our ultimate guide to auto repair marketing, headlighting the way toward success.
Word-of-mouth marketing, handing out business cards or roadside billboards are no longer the go-to ways for auto repair shops to drum up new business. In today’s digital climate, these methods, while not jalopies in marketing, shouldn’t be the cornerstone of a modern, revenue-driving marketing strategy either.
Today’s auto-repair businesses are tapping into digital marketing strategies to secure new clients and earn their loyalty. From social media campaigns and email marketing to maintaining an SEO-optimized website and on-premise auto signage, think of your auto repair marketing strategy as a game plan meant to:
It’s one thing to drive in new customers, but it’s another to put on the breaks and keep them with you long-term. When it comes to digital marketing for auto repair shops, channeling your efforts into building a loyal customer base is easier and even more cost-effective than new customer acquisition.
What’s driving this? Two words: established trust. Returning customers already have a positive experience with your auto shop. If they’ve returned, then they trust the services you’ve delivered.
New customers, though, are starting with a clean slate. You’d naturally spend more time and resources building a rapport with them so they’ll return for their next service.
AAA reports that over 75 million drivers don’t have a go-to auto shop they can trust. Your loyal customers are your best brand ambassadors to direct this traffic into your shop. If family or friends ask them for a recommendation, you’ll likely be referred to.
The benefits don’t end there. When you keep your loyal customers comfortable and in-the-know on your premises, you’ll also:
How would you describe your auto shop’s reputation? Dependable? Transparent? Trustworthy? All of the above? Yet AAA tells us that two out of three drivers in the U.S. don’t trust auto shops.
The reasons range from less-than-stellar past repair experiences to unexpected overcharges, unnecessary service recommendations and more.
Collecting customer reviews is vital to auto shop marketing, especially for building trust later with potential clients. To begin, comb through your current reviews. What have your customers said about your services? How do the reviews compare on your website versus Google, Yelp or elsewhere?
Take a complete inventory of what these reviews say. Notice any patterns or trends throughout them. For example, have several customers complained about long wait times or unexpected charges?
You can first strengthen your auto shop’s reputation by addressing any issues stated in those past reviews. Then, take a proactive approach and put the pedal to the metal by:
Today’s customers are busy and on the go. Gone are the days of waiting in an auto shop waiting room half the day while the local news plays. They likely need to return to work or their families,
The J.D. Power 2023 U.S. Customer Service Index (CSI) Study reveals an overall decline in customer service satisfaction throughout the auto-repair industry. Customers point to longer appointment waiting times, ineffective communication with their auto shops and more as the root cause of their dissatisfaction.
Topping the list of auto repair shop marketing strategies is customer retention. One of the most effective ways to keep your customers returning to your business is by creating a positive customer experience while in your auto shop. Digital solutions for the auto industry are giving auto shop owners innovative ways to engage, entertain and communicate with their customers.
Sometimes, long customer wait times in your auto shop are inevitable. Maybe your client’s repair plan requires importing a rare part from another shop. Perhaps their vehicle needs extensive work on multiple systems. That means they’ll need to be comfortable in your premises.
Your auto shop should run like a well-oiled machine. The physical layout of your premises can inhibit the efficiency of your team and the comfort of your customers.
Consider giving these touchpoints in your auto shop a facelift:
No customer wants to wait hours in a waiting room sitting on a plastic chair without access to WiFi, adequate entertainment or other basic comforts. Besides making your waiting room comfortable with quality seating and drinks or snacks, think of this space as an opportunity to educate and engage your customers.
How often has your team witnessed a customer bring in their vehicle too late? They would have had a cheaper repair bill if they had brought it in earlier when the leak or tire damage was minor. A recent study finds that putting off vehicle maintenance will set back the average U.S. driver close to $1,200 over their vehicle’s lifetime.
Incorporating educational resources that will also engage your clients is a surefire way to make their wait time rewarding and show them your team invests in their safety.
Car mechanic magazines or leaflets about how to check your tire tread or why regular oil changes are essential won’t entertain today’s auto shop customers. Instead, auto shop owners are using digital auto signage to create an inviting and engaging waiting room experience.
With UPshow CONNECT, you can power your auto shop’s digital screens with countless educational and entertainment opportunities, such as:
Your auto shop customers will continue returning to you based on the quality of your repair work (and their experience). Sweetening the deal with a loyalty program will enhance the customer experience and keep them coming back for more.
An auto shop loyalty program is a rewards-based system for your most tried-and-true customers. The more often they return to your shop for a service or product top-up, the more reward points they’ll accumulate. Whether you choose punch cards or a tiered-points system, you want to make their participation worthwhile.
The driving force behind the success of any auto shop loyalty program is the reward at the end of the road. Unsure what to offer your loyal patrons? Consider giving them one or more of the following rewards based on the number of visits, the scope of services they come in for or how long they’ve been a customer:
The best way to get the word out about your loyalty program is by advertising it on your on-premise digital screens. You can display and track your loyalty program in several ways with UPshow’s auto digital signage solution.
First, you can use UPshow’s multi-panel display feature to spotlight your loyalty program alongside other relevant content, such as in-shop product specials or car maintenance tutorials.
You could put your customers in the driver’s seat by using the QR code campaign creator to link them to your loyalty program sign-up page and social media channels. This way, they can access the ins and outs of the program from their own devices.
A loyalty program isn’t a one-way street that only benefits your customers. To prove effective for them and your bottom line, you’ll need access to detailed insights and analytics to:
Did you know that over 31% of US drivers keep driving knowing their oil change is past due? The same research shows that 27.3% of drivers continue operating their vehicles with worn-out or bald tires. Talk about a clear safety hazard for your customers and likely an (unnecessarily) expensive repair down the line.
While people put off car maintenance for many reasons, lacking basic auto knowledge is fueling some of it. Research shows that 36% of American drivers can’t even change a flat tire.
Making your customers aware of the safety risks associated with delayed maintenance and mechanical errors can motivate them to act on routine, preventative upkeep—bringing them into your shop sooner and more regularly.
Plus, by investing in customer education and safety, you’re showing them that your shop is trustworthy and stands for more than just growing your business. They need reassurance that they and their passengers will be safe whenever they get behind the wheel.
To get the most out of your auto shop’s digital screens, you’ll want to generate accessible educational content that engages and informs drivers (or passengers) of all ages.
Let’s explore some top tips for creating engaging educational content for your auto shop:
The last thing you want is for your customers to dread coming into your shop, so it’s vital to ensure their on-premise experience is as positive and rewarding as possible. Well, who better to tell you what would give them a positive experience in your shop than your customers?
Start by leveling up the way you communicate with your clients. Using digital client feedback forms and post-visit surveys will create a two-way avenue of communication. Your clients will feel heard, and their input will give you a clear idea of what would improve their experience.
When you inventory what’s working for them and what isn’t, you can make customer-centric changes throughout your auto shop. Above all, show them you’re listening and serious about giving them the best customer experience possible.
You can lead your auto shop customers to your feedback forms, but can you make them fill them out? The short answer is yes if you make your feedback forms clear and easily accessible.
With UPshow’s QR Code campaign creator, you can generate a unique QR code for your feedback forms or surveys and display them on your front-of-house screens. When you do, visitors can access them from their phones or other devices, capturing feedback faster. Plus, when you capture feedback immediately, their experience is still fresh in their mind, leaving you with more accurate feedback.
You’ll want to keep these tips in mind for capturing and analyzing customer feedback:
As of this year, 281,434 auto repair shops are operating in the U.S. New customers have many options about where to go for auto services. Knowing how to market an auto repair shop the right way to reach those customers will take planning and an ironclad strategy.
When your existing clients have a good experience in your shop, they can be your best auto ambassadors. Create a customer referral program that encourages and rewards them for bringing new clients to your garage.
Build your client referral program by keeping these tips in mind:
Whether you run a mom-and-pop auto shop in a small town or a three-story auto-repair establishment in a major city, you need an online presence to expand your reach.
To drive in new customers, you’ll want to:
Unleashing a paid digital marketing campaign is an effective way to target new customers. From email marketing, social media marketing and pay-per-click (PPC) ads, you can use any or all of the above to drive new business and revenue. With any of these types of campaigns, the goal is to encourage clicks and engagement to maximize your ROI.
To do this, consider the following factors to make the auto-marketing process seamless:
Once you have a solid auto-repair marketing strategy in place, you’ll need to maintain it for the long haul. The key is to remain open to change so you can pivot when necessary to accommodate the diverse needs of your auto shop customers.
Armed with client feedback and UPshow’s robust insights and analytics tools, you’ll be able to:
There’s no best way to approach auto repair marketing; however, now that you know how to market an auto repair shop from A to Z, the key is to focus on creating the most engaging on-premise experience for your customers.
With UPshow CONNECT powering your screens, you’ll keep your customers entertained, engaged and driving back for more. Put the pedal to the metal by signing up for a risk-free, custom demo of UPshow CONNECT today.
Patients of all ages experience stress and anxiety about receiving vaccinations. Their needle anxiety can culminate into vaccination hesitancy or even an Immunization Stress-Related Response (ISSR).
Research has shown that stress can negatively impact the immune system’s response to a vaccine. Making your immunization center as stress-free as possible can help patients relax before and during their appointment—leaving them better prepared to reap the benefits of their vaccinations. That way, they’re more inclined to return for their next dose.
Keeping stacks of pop-culture magazines on your waiting room tables while the local news channel plays won’t create the stress-free immunization center that today’s patients need.
Digital technology solutions are making stress-free patient experiences more accessible and simple to create. With UPshow Health, you can transform your waiting room into a stress-free space for patients to prioritize their health.
When patients enter your immunization center, they may feel on edge for any number of reasons–fear of needles, anxiety about potential side effects from a vaccine and more.
Research shows that playing certain forms of media in your clinic, such as nature sounds and classical music, can reduce stress and positively impact the patient-provider experience. UPshow Health can power your screens with stress-reducing content to help quell patient anxiety.
To get started, here are some of the most effective ways to make your immunization clinic a more tranquil and inviting space for patients:
Unlike other medical specialties, your immunization center likely sees patients from all age groups. Choosing the right entertainment that will please everyone may seem difficult, but it doesn’t have to be. UPshow Health comes with over 500 entertainment channels to choose from, including hyperlocal channels and sports.
For your immunization clinic, you can choose from curated entertainment channel packs focused on health and wellness themes, or a range of other entertainment options. Giving your patients access to on-demand entertainment options can help them pass the time and reduce stress at the same time.
Although studies show that the length of time patients spend in the waiting room is a strong predictor of patient dissatisfaction, you can improve their waiting room experience (and perceived wait time) with UPshow Health by:
Medical misinformation is a growing problem, and today’s patients may not know which information to trust. Patients may not have access to credible resources to help them understand the importance of vaccinations or how to handle side effects from their immunizations.
You can use UPshow Health to give them access to patient-friendly educational resources and help patients gain more control over their health journeys. Studies reveal that patient education is an acknowledged predictor of high patient engagement and positive treatment outcomes. To give your patients the best chance at experiencing those same benefits, take full advantage of what UPshow has to offer by:
Healthcare clinics like yours can’t function well without engaged clinical staff. Recent studies reveal a positive correlation between staff engagement and patient safety. Utilizing UPshow SHIFT to improve employee communication and make continuing education opportunities accessible will keep your immunization center running smoothly and efficiently.
As the COVID pandemic unfolded, government guidance and regulations governing protocols were continuously changing as medical researchers and scientists learned more about how it was spreading and how best to treat patients. This moment revealed the importance of continued training and education in all fields of medicine.
To keep your clinical staff up to date about the latest guidance, research and training opportunities, UPshow SHIFT makes it possible to display live updates and other critical announcements on your clinic screens.
If your staff work in shifts, you can utilize the fixed panel and multipanel displays to leave vital information on the screens at all times while also rotating out content to ensure all staff, regardless of their shift, stays in the loop.
Whether you operate a 24-hour immunization center in a major city or a small clinic with limited hours in a small town, your healthcare staff experiences occupational stress. They may carry extra shift duties due to staff shortages, handle difficult patients or internal communication barriers on any given shift.
Research tells us that workplace stress can negatively affect your healthcare staff’s mental and physical well-being and quality of life, but the negative impact doesn’t end there.
Another study reveals that in addition to staff facing patient-related trauma and an increased risk of suicide, their occupational stress adversely affects their patients by inhibiting the quality of care they can perform.
To fight occupational stress, you can use UPshow SHIFT to create content geared toward staff-tailored interventions customized for their unique needs. UPshow’s in-app Canva integration can make generating staff-tailored digital interventions easier.
Let’s take a closer look at some of the most effective strategies you can use to create displays that help staff members manage stress and increase resilience in your immunization center:
Internal communication among your clinical staff should be as fluid as possible to avoid medical errors and to ensure that staff have the right information to treat patients effectively. UPshow SHIFT can make staff-to-staff and staff-to-patient communication smoother and simpler by:
Making your immunization center as stress-free as possible will benefit your patients and clinical staff. With UPshow’s digital signage software solution, you can improve the patient experience one screen at a time.
Sign up for a free demo of UPshow and discover how easy it is to make your clinic stress-free.
Health-care-induced anxiety and trauma are common among pediatric patients. When children enter your physical therapy facility, they may be in pain and experiencing various negative emotions, including anxiety or fear about their condition or treatment.
To make them comfortable and offer a better patient experience, pediatric physical therapy services can create a more welcoming and appealing clinical environment. If you want to connect with and engage today’s pediatric patients, a digital signage solution may be the answer.
Visiting the doctor isn’t always a positive experience for many children, regardless of the reason for their appointment. They may associate visiting your physical therapy clinic with their last appointment at their pediatric doctor’s office, where they endured three shots and a throat culture.
Children may associate waiting rooms with unpleasant experiences, setting up parents and practitioners for treatment sessions that are filled with anxiety and resistance. Plus, depending on their age, they likely won’t understand the PT procedure or treatment they need, which may only exacerbate their apprehension and anxiety.
Even though pediatric patients comprise 13% of the general PT clinic population, your clinic must be as inviting and kid-friendly as possible, starting with your pediatric waiting room.
For kids, long wait times in a dull room can feel like a lifetime. Creating a positive experience from the get-go can put your youngest patients in the right headspace for their session.
In fact, 73.3% of patients undergoing committed treatment plans will likely visit your PT clinic at least twice a week, which makes it especially important that your waiting room is a place they don’t mind spending time in. Add to this the reality that up to 70% of PT patients do not complete their treatment plans, and the necessity for your pediatric patients to have a positive patient experience in your clinic becomes even more critical, especially for patient outcomes.
Up to 80% of children who endure a painful injury will also, as a result, experience traumatic stress reactions. When you combine this with the anxiety they may be feeling about their PT appointment and treatments, that’s a lot for anyone to handle, especially pediatric patients.
Creating a positive environment in your pediatric physical therapy clinic may seem daunting, especially when it comes to figuring out how to create something that will please all of your patients, not just a select few.
While a “positive environment” seems highly subjective, new and innovative technology offers flexible tools that can be used to calm pediatric-patient anxiety. For instance, studies have shown that interactive technologies can improve medical outcomes in pediatric patients.
Another study even consulted pediatric patients directly about their ideal design and features in a clinical setting. The children valued “a colorful and creative physical environment”. Powering those displays with engaging content can make patient engagement and their overall experience in your clinic even better.
Pediatric patient engagement is the extent that children participate in their care, treatment and decisions governing their health. Because they are minors, the adults in their lives represent and advocate on their behalf, but that doesn’t mean pediatric patients shouldn’t be informed or engaged in their healthcare.
You’ll want to outfit your clinic with accessible and engaging educational materials and resources for children and adults. For instance, using your TVs or screens to show exercises or equipment demonstrations can ease medical anxiety in pediatric patients while educating them about their treatment journey.
Also, providing opportunities for your patients to practice active or passive distraction techniques during a painful PT procedure can engage them while also quelling patient anxiety.
Transforming your clinic into an inviting and engaging space for kids and their parents doesn’t have to be complicated. UPshow Health is the leading digital signage software solution that can power your clinic’s digital displays with entertaining and educational resources and so much more.
To set up your pediatric patients for success and better health outcomes, patients and parents alike need a clear understanding of their treatment plan and how they can actively participate in their healing.
With UPshow Health, you can create and display pediatric-friendly educational materials on your screens, such as:
Passive distractions like quality, on-screen entertainment can reduce pediatric-patient anxiety. UPshow Health will give your patients access to more than 500 entertainment channels, and more, including:
Engaging your pediatric patients can be entertaining and educational. With UPshow Health, you can create PT-themed trivia they can interact with in your waiting room or even back in the treatment area.
Personalizing the patient experience will help them reach their PT goals. You can use the QR Code campaign creator to display digital QR codes that will link patients and their parents to polls, surveys and patient feedback forms that you can use to customize their experience even more, setting them up for successful outcomes at the end of their PT journey.
Kids don’t handle fear or anxiety in the same way adults do. A welcoming and engaging clinical environment can give pediatric patients a more positive patient experience and improve patient outcomes.
UPshow Health is the digital signage software solution your pediatric physical therapy clinic needs to support patients in their treatment journey.
Sign up for a free custom demo of UPshow Health today and discover how digital signage can make your young patients’ in-clinic experience positive.
Nursing professionals are the unsung heroes of the healthcare profession. On any given shift, they can play important roles in high-stakes and life-or-death cases. With the additional stress of a long-lasting nursing shortage and long hours, it’s no wonder nurses are experiencing stress and burnout at unprecedented levels.
For nurses, proper stress management is critical for them and their patients, as research tells us that chronic stress can also negatively affect their ability to act as caretakers. This means that healthcare administrators need to seriously consider strategies for helping nurses constructively manage stress. The unique nature of nursing, however, may require a proactive strategy and an out-of-the-box solution to help you best serve your nursing staff.
In addition to the everyday stress that we experience day-to-day, nurses also endure substantial occupational stress. In fact, the American Nurses Foundation released a survey that reveals over 75% of nurses feel stressed. But what factors are contributing to the rise of nurse burnout?
Nursing professionals must take The Nightingale Pledge — a promise to adhere to the Hippocratic Oath not to do any harm and to remain dedicated to their work. Yet in a high-stakes work environment, that can be difficult to do shift after shift.
On any given day, nurses may endure the following:
Shift nurses at hospitals or all-night clinics often work three days per week. It sounds ideal, but while those shifts are typically 12 hours each, they often run for 14 or more. During those shifts, they may do more than just perform their work responsibilities. These factors have led to lower rates of job satisfaction and increased turnover rates. Nursing shortages are prevalent because of “high turnover and inequitable workforce distribution.”
Not only do administrators need to take action to reduce turnover among nursing staff, but addressing the stress and burnout this can cause for those nurses who remain, will require innovative solutions.
Nurses rarely spend much time behind a desk, aside from completing administrative tasks and charting. This can make it challenging for healthcare administrators to establish consistent channels of communication and provide access to resources.
Important messages or information can easily fall through the cracks in high-stakes work environments where staff are under pressure to perform well and have limited time to review material that is distributed through traditional communication channels, like emails.
Because nurses are on their feet, using traditional communication outlets like email to send important announcements or other need-to-know information simply won’t work for them or their patients. Improving communication among your nursing staff can also improve the patient experience.
The height of the COVID pandemic showed us the reality of the working conditions in healthcare. As patients with COVID poured into hospitals and clinics worldwide, nurses and doctors were left treating them without the proper personal protective equipment (PPE), respirators or even clinical space.
Nurses need access to the right resources to care for patients to the best of their abilities. As new technologies and procedures emerge, they’ll also need better access to continuing nurse education (CNE) courses and learning materials to support their work.
Nurses need proper care, too, if we expect them to continue treating patients effectively. UPshow Health is the leading healthcare employee engagement platform that powers your facility’s digital screens. It can address many of the stressors your nurses face in a modern and accessible way.
With UPshow Health, you can create and display critical shift announcements, administrative updates, educational resources and more screen-by-screen. Instead of using email to communicate with your staff, everyone can be in the know simply by reading what you’ve displayed.
You can create customized content for each shift or department with UPshow’s easy-to-use Canva integration. UPshow also makes it easy to schedule content playlists well in advance, tailoring them toward specific staff needs. Likewise, by taking advantage of fixed panel and multipanel displays, you can keep critical information on the screen for as long as necessary while also sharing new updates or announcements.
There is no “I” in a healthcare team. Nurses, doctors and other healthcare professionals must work together to provide the best patient care possible. When nurses are stressed and overworked, it can affect morale across your clinic.
You can use UPshow Health to boost morale and teamwork by:
Nursing staff can’t pour out of an empty tank. It’s critical that you know how best to care for your nurses' well-being. The most effective way to do that is to ask for their feedback. With UPshow’s QR Code Campaign Creator, you can create and display QR codes that link to surveys and feedback forms that your nurses can simply scan and complete on their mobile devices whenever they want.
With the help of insights and analytics, you can lift the curtain on what your staff is engaging with and what they aren’t so that you can make necessary changes to the content and resources you display. When you have access to their feedback and engagement levels, you can be proactive about getting them the resources they need even sooner so that you can prevent (or at least lower) the chances that they’ll burn out.
Chronic workplace stress can deplete the energy and morale of your nursing staff. Over time, this can interfere with how effectively they treat their patients. Making nurse stress management a priority is more important now than ever.
UPshow SHIFT for Healthcare is the remedy your nurses (and their patients) need. Get a customized dose of UPshow Health, and give your nurses access to the resources they need to feel their best, so they can perform at their best.
Stress impacts every employee differently. For deskless workers, like those at quick service restaurants (QSRs), stress in the workplace can chip away at productivity, engagement and overall well-being. Failing to acknowledge and address these concerns hurt employers, too, often resulting in increased turnover rates and poor employee morale.
Gallup’s 2023 State of the Global Workplace report confirms that workplace stress is at an unprecedented high, too. The US, Canada and East Asia are in a three-way tie for the highest stress levels among employees globally.
Implementing stress and time management training for deskless employees is more critical now than ever. But traditional training models won’t work for these employees — you’ll need a digital alternative to meet their unique needs.
For stress and time management training to be successful, you need a deeper understanding of what your deskless employees need to perform at their peak. Some of the most significant challenges in this process come from simply not knowing how to support them best and equipping them with the best tools to thrive.
Deskless workers tackle diverse job duties compared to their desked colleagues. Many are on the move and often customer-facing or handling any number of operations back of the house (BOH). The nature of their jobs means they don’t have the same access to technology, tools and other resources to manage their time and perform better.
While there is no one-size-fits-all approach to creating an effective time and stress management training program, there are simple best practices you can follow to meet your employees' needs and make the workplace less stressful for them:
Consider what a typical workday looks like for your deskless staff. They’re undoubtedly in go-mode from when they clock in until they clock out. They don’t have time to read a lengthy company-wide update on safety practices or several pages about departmental restructuring. Yet they need to know this information for their safety and well-being.
Traditional practices like assembling a two-inch thick training manual won’t prove effective for them. Deskless employees need access to digital resources and bite-sized content they can engage with anytime, anywhere. To do this, managers are investing in digital employee engagement systems.
Many companies are harnessing digital signage solutions to create and display content relevant to their stress and time management training, such as:
Consider the traditional ways of assessing and measuring employee engagement. These might include paper or email surveys, feedback forms or face-to-face meetings. But for deskless employees, these aren’t practical, nor will they inspire them to offer in-depth or honest feedback, which is what you need to create a tailored stress and time management training program for them.
To engage your deskless employees and measure their engagement, partnering with a digital employee engagement software solution like UPshow SHIFT will give you a clear and accurate picture of whether they’re engaging with your training materials so that you can make necessary changes in real time.
UPshow SHIFT is the leading on-premise employee engagement platform designed to get your time and stress management training program in front of your deskless workers. Here’s how it can help your team elevate their performance and tackle burnout.
Using your back-of-house digital displays to share your training content ensures your deskless staff can easily access it when time allows. With in-app Canva integration, you can use themed templates and a library of royalty-free photos and videos to make your training program more engaging.
Your shift workers may filter in and out, so you can use fixed panel and multipanel displays to keep must-know training content on the screen for as long as you need, all while changing the rest of the display shift by shift or by location.
Your time and stress management training program won’t take off without first ensuring accessibility for all employees. With UPshow SHIFT’s QR Code campaign creator, you can link your deskless workers to critical training resources via QR-code technology, giving them on-the-go access.
To get the ball rolling, consider using QR-code technology to connect them with interactive training content that could include:
Stress management training should be fun and engaging for your employees, not a burden or like taking on another job. You can use UPshow SHIFT to ramp up the excitement around the launch of your training program and keep them engaged in it for the long haul.
Some of your team members may not share the same enthusiasm as their peers, but with a little bit of an extra nudge, you can get your whole team excited about making progress. Leverage UPshow SHIFT to support their engagement with training by:
Stress and time management training for your deskless workforce doesn’t need to be complicated or costly. Showing your employees that you understand their unique needs and are willing to invest in their well-being and satisfaction is easy with UPshow SHIFT on your screens.
Contact UPshow for a risk-free demo and see how we can make your stress management training stress-free.
For deskless employees in hospitality and healthcare, workplace stress is commonplace. Unfortunately, the tools and resources to cope with workplace stress may be less common.
Research tells us that prolonged workplace stress can lead to exhaustion, burnout, job dissatisfaction, increased turnover and many other consequences for employees and your organization. Remedying these outcomes, or better yet, taking proactive measures to prevent them, should be a top priority.
Offering your deskless employees stress management training is one of the best ways to do this. With the help of a cutting-edge employee engagement platform, it doesn’t have to be a stressful undertaking either.
No employee will be on their A-game when they’re under mounting stress. When it comes to job performance, stress can decimate progress made and derail future performance goals.
Some of the most common ways stress can affect employee performance include:
Your employees need tools and mechanisms to help them cope with varying stress levels. Stress management training is meant to equip them with those tools. The benefits for them and your business don’t stop there, though.
Are your most reliable and dedicated employees calling out of their shifts? Or do you find negative energy on the floor or back of house? All signs point to stress. Stress management training can negate their need to call in for a mental-health day to recharge, and can create a more positive environment that they look forward to being around.
Remember, too, that stress management training isn’t a short-term process and will likely require that you make core changes to your work environment to lower absenteeism and boost rates of employee satisfaction. As you start mapping out their stress management training, consider including these practices to boost employee morale:
When employees experience stress and burnout, they can feel physically and emotionally depleted. It’s no wonder their productivity suffers as a result. Stress management training can address the underlying issues hampering their productivity and give them the tools to manage and endure.
As part of their stress management training, provide them with practical stress-management activities to get their productivity back on track:
The World Health Organization (WHO) recognizes workplace burnout as an “occupational phenomenon” resulting from chronic workplace stress that employees haven’t managed successfully. When high-stress levels continue, and workers don’t receive the support they need, they’ll tend to look for greener grass on your competitor’s side of the fence.
Stress management training can curb employee turnover and help staff feel supported. The Wellness Council of America (WELCOA) agrees and tells us that employees are more prone to continue working for an employer that “promotes a low-stress work environment.”
What should your stress management training program include to make a difference for your employees? And how do you curb your stress when tackling such a critical endeavor? The answer? UPshow SHIFT.
UPshow SHIFT is the leading digital employee engagement platform, allowing you to plan, execute and display your training program across all your digital screens.
Because deskless employees aren’t stationary, nor do most even have a company email address, conveniently accessing stress management training can be challenging. But it doesn’t have to be, so long as you put their needs at the forefront of your design and display efforts.
Your deskless workers are on the move. They don’t have time to read, much less click through several stress management training modules. Instead, their training needs to mirror their needs. Ensuring it’s easily consumable is your primary task.
With UPshow’s Canva integration, you can build a stress management training program stocked with the following:
Consider setting up a teamwide social media page or a stress-management app as part of your long-term stress-management plan. UPshow SHIFT allows you to do all of the above plus more, like gamifying training with stress-management trivia games or teamwide competitions.
With UPshow’s QR Code campaign creator, you can empower your employees to take the reigns in stress management by giving them hands-on access to countless resources. All they need to do is use their device to scan the QR code you’ve displayed on one of your digital screens. Once they do, they can access these resources and engage at their convenience.
Recognizing and rewarding your team members' successes as they embark on their stress-management journeys is one thing, but creating a supportive workplace culture is another.
Once you encourage your employees to set short-term and long-term goals during their training, it’s important to celebrate individual and team-wide participation and successes at all stages. You can use UPshow to this by:
It’s impossible to eradicate all workplace stress for your employees. But with the help of UPshow SHIFT, you can design and distribute a stress management training program that meets their needs and puts the right tools and resources in their hands.
Try a risk-free demo of UPshow and let us take the stress out of stress management training for your team.
Gen Z students have never known a world without the Internet. With affordable PCs and the latest research at their fingertips, some may think Gen Z has it easier than their predecessors.
But, the reality is, that even the students of today’s generation face the same stress of meeting deadlines, performing well on exams and even worrying about the future that lies ahead for them.
According to the American Psychological Association’s Stress in America Survey, however, Gen Z is more likely to speak up and seek help for stress and other mental health issues than any other generation.
To better support them, their institutions can make stress management support accessible. The most effective way to spread the word and make stress management techniques for students available is digital which means using your on-premise screens.
Stress can be a positive motivator, up to a certain point. When students find coping difficult or impossible, the short-term and long-term effects of stress can take their toll and may include:
Stress management techniques for students are categorically designed to help kids of all ages and grade levels curb these symptoms.
We all have our way of responding to (and managing) stress. Some methods will work for some students, while others may not. While it’s a trial and error process, there are five stress management techniques every student can benefit from trying.
Mindfulness means living in the present moment by moment without worrying about the future or dwelling on the past. Harvard University reports that students who practice mindfulness techniques can curb their stress by calming their minds and bodies. When they do, they’re more likely to engage with their academic work and stay the course.
By investing in a cutting-edge digital signage solution, school campuses can display mindfulness exercise tutorials, video clips and other resources on digital screens campus-wide.
Behind so many students are a team of teachers, guidance counselors, supportive professionals and social groups rooting for them. But today’s students are always on the move. And sustaining a familiar, much less constant support system may prove difficult and even unmaintainable.
To meet students in the middle, school systems and higher education institutions can use digital signage to make stress management techniques for students more visible. Some of the most popular ways to do this include:
The mind-body connection is powerful and keeping active is one of the best stress reduction techniques for students. Maintaining physical health means more than just going outside for a 30-minute recess or participating in a semester-long tennis course.
Physical wellness is multidimensional and includes the following components:
Broadcasting your school's latest health initiatives, from free health screenings and vaccinations to sharing information about club sports, can help all of your students be more conscious about the health resources around them.
Research from The American Academy of Child and Adolescent Psychiatry reports that, on average, teenagers spend nine hours daily on a screen. The screens themselves aren’t the issue, though. It’s what students are viewing that can be stress-inducing.
Social media is a top contender for stress-inducing screen time. TikTok, Snapchat and other platforms are not only time-consuming, they’re distracting. The National Education Association reports that social pressure is widespread across social media, too.
Although it may be easy to shrug off that finding as “typical” of the teenage experience, it’s bad news for students’ mental health. From bullying to gossip mills, research shows that the more time students spend on social media, the greater their anxiety. So setting boundaries around social media time and limiting their exposure can ward off those effects.
The phrase “just breathe” isn’t just a song or a cliche. When facing a stressful situation, our biological response is to either fight, flight or freeze. Using a grounding exercise like deep breathing can get a stressful situation under control which is why this is one of the most effective stress relief activities for students.
Deep breathing benefits students because it’s calming and can transport them from a stressful mindset into a more present, mindful one. Also, they can practice it discretely any time they need to.
When unmanaged, stress can lead to (or exacerbate) many mental health conditions, including anxiety and depression. Students from grade school through graduate school need stress-management support from their campuses to cope.
You can leverage UPshow’s digital signage solution to give your students the mental-health resources they need anytime they need them.
Consider the number of digital screens on your campus. Where are they located? Are they in high-traffic spots or dwelling points where students spend a lot of time?
Create and display content that can help students cope with their stress, such as:
Providing everyday stress management techniques for students on your campus screens can recenter them and make coping and healing within reach.
With UPshow, you can broadcast stress-management resources campus-wide or on as few screens as you wish. As for your digital displays, you can change them anytime and anywhere when new, more effective techniques emerge.
Consider displaying some or all of these stress management resources to show your students you prioritize their mental health:
Students can feel pressure and stress when faced with due dates, projects and activities. Giving them the tools to prioritize tasks and organize their school work and schedules can relieve the pressure.
Giving them access to a scannable prioritization list or student calendar can also help them visualize what tasks to complete and when. Or, try linking them to a student-friendly time management app they can access on their devices from anywhere might be an addition to their stress management toolbox.
Students of every grade level need a stress-free and supportive learning environment to thrive. Using your screens to disseminate stress management techniques for students in high schools and colleges will show them the breadth of your commitment to their mental health and well-being.
Try a risk-free demo of UPshow and discover how easy it is to put your students’ mental health first.
While, in general, most employers agree they provide their staff with the tools they need to perform their job duties, that may not include employee wellness programs tailored toward their needs. This should include all of your employees, including deskless staff that can’t scroll through weekly newsletters at a desk.
Besides, what good is an employee wellness program if it doesn’t meet employees’ health and wellness needs and isn’t equally accessible to all employees?
Try some of these ideas to create an employee wellness program that works for all employees and for your business.
When employers (and everyone else) thought the Great Resignation was behind us, American employees showed us otherwise. With 67% of employees positioned to quit their jobs this year, citing stress, burnout and financial issues, refocusing retention efforts on building a customized employee wellness program is more critical than ever.
Your workforce is your greatest asset. Investing in multiple workplace wellness program ideas can benefit you and them by:
You must ensure your employee wellness program embodies a few fundamental components to reap as many benefits as possible.
Wellness isn’t just about eating a healthy diet or working out. Your program strategy should include a holistic approach to bettering your employees’ well-being.
As you begin rolling out wellness initiatives, ensure they address at least a few of the following factors:
Ask each of your employees what health and well-being mean to them, and you’ll undoubtedly receive a different response from everyone. While you can’t please everyone, you can collaborate with your employees and learn as much as possible about the types of employee wellness programs, offerings, and resources that will or won’t work for them.
Consider following some or all of these suggestions as you begin to build your employee wellness program:
Ensuring your employees know about and can access your wellness program is critical to driving participation. This is where you can let your digital screens take the lead.
UPshow SHIFT is a digital signage software solution you can use to create custom health and wellness displays, resources for living a healthy lifestyle and so much more. What’s more, you can schedule wellness content via playlists and display them on whichever screen you choose, anytime you choose.
This way, you know you’ll make your wellness program accessible to (and engaging for) all employees — especially your deskless workers.
Each of your employees will have a different understanding or background knowledge in health and wellness. Some may work out before work and consume only organic whole foods while others may be at the beginning of their wellness journey.
New, data-backed educational tutorials and other resources will get everyone up to speed on current health and wellness methods, no matter their level of experience or expertise. Linking your team to these resources and wellness ideas for employees via UPshow’s QR code campaign creator will make them accessible from their smart devices.
Let’s face it–not every employee will look forward to changing their lifestyle or engaging in physical activity, especially if they’re already tired. You can spice things up with UPshow SHIFT by:
Recognition and praise are powerful motivators, especially for completing tasks you don’t feel like doing. Employee wellness is a long game — participation matters far more than hitting a benchmark or seeing immediate results.
Use UPshow SHIFT to craft custom displays that celebrate their participation and achievements. Spotlighting their successes reinstills your company’s investment and dedication to their well-being as employees and human beings.
You can even schedule new content playlists for each shift so that the appropriate employees are privy to that praise or any resources that apply to them.
Building a tailor-made employee wellness program that works for everyone on your team is a challenging feat. But if you seek their feedback, collaborate and try out some of these strategies, you’ll all be on your way toward a healthier lifestyle.
UPshow SHIFT is the partner you need to make wellness resources visible and accessible for all your employees.
Contact us for a free custom demo and show your employees that you’re willing to invest in their wellness so that they can thrive on and off the clock.
Are your top team members calling out sick more frequently than usual? Has productivity gone downhill? Is there an air of negativity in the ranks? If so, it may be time to shake things up.
The World Health Organization (WHO) defines a healthy workplace (in part) as one that offers “opportunities for employees to enhance their physical and mental health and social wellbeing.”
Creating an employee wellness program is an effective way to invest in your team’s overall well-being, but not just any wellness program will do. Knowing how to create an an employee wellness program that is sustainable and invites employees to engage is the best way to accommodate their needs. Not only this, but it can set them up for a more satisfying work-life with your company well into the future, too.
If creating an employee wellness program that your staff will participate in for the long haul, then you’ll need to do some planning.
Who better than your employees to tell you what they need to be as healthy as possible? Each person will have their own needs, so start by surveying them to identify what they are.
With UPshow’s digital signage solution, you can post QR codes on your screens that link employees to a wellness planning poll or survey, inviting them to weigh in and ultimately co-create their wellness program with you.
Consider including the following questions on your digital surveys to gain deeper insights into their interests so that you can tailor your wellness program in a way that appeals to them:
With deskless employees, sending PDF attachments or lengthy emails about the ins and outs of their wellness program isn't practical or ideal. Instead, give all of your employees easy-to-read and view information that they can consume quickly in passing.
That’s where digital signage comes into play. You can give your employees countless videos, infographics, and other wellness resources, reinforcing the fact that the company has developed the employee wellness program to prioritize the staff’s well-being. Here are some wellness-oriented content ideas you can make available on your screens to get you started.
Some of your health initiatives will appeal to some and not to others. Getting your wellness program right will take some trial and error. As your employees participate in the program, they’ll also learn what works for them and what doesn’t.
Digital signage allows you to sustain ongoing, two-way communication where you can seek feedback via questionnaires or polls linked to QR-codes where they’re free to leave commentary.
To maximize communication with your digital signage, consider following these best practices:
Using digital signage to create an employee wellness program has several advantages traditional programs don’t have — including direct access to engagement analytics. You can make adjustments in real-time by viewing how often employees engage with your wellness content.
Once your wellness program is off and running, remember to acknowledge their participation, not necessarily their results. Each employee will participate at a level that works for them. Some will take it one session or day at a time, while others will set clear goals and continuously raise the bar.
Regardless of their approach, you can use digital signage to incentivize and even praise their efforts–because it’s the fact that they’re showing up that counts the most.
UPshow SHIFT is the top-shelf on-premise performance marketing cloud transforming your screens into engaging, wellness-driving machines for your employees.
You’re busy enough running your business and creating an employee wellness program that has an impact to worry about graphic design or the nitty gritty of content scheduling and distribution.
UPshow’s Canva integration will simplify the process, giving you pre-made design templates customized for health and wellness or for your industry — whichever you prefer. Since you’ll continuously be offering new and updated wellness content, these templates will make content creation even faster, saving you time and allowing you to give your employees the latest content they need.
No matter the nature of their jobs, today’s employees are always on the move. Putting wellness resources in their hands is practical and shows your company values their time. With UPshow’s QR Code campaign creator, you can give them unbridled access to well-being materials, such as:
Once your wellness program is in place, remember it’s a work in progress. You may need to adjust or change aspects of your program to make it more accessible, practical or relevant to your employees’ needs. This is where robust insights and analytics tools come in handy.
For example, if your employees tend to take advantage of wellness coupons and promotions in the community, you’ll see that by how often and how quickly they scan the QR codes you’ve set up.
UPshow’s insights and analytics will provide you with granular-level data that is easily downloadable, so you can study it and make any necessary changes to your program.
Knowing how to create an employee wellness program for your employees with the best digital signage solution on the market will get everyone closer to their wellness goals. As for the long-term outcomes? Employee engagement and retention will see an upswing, too.
Schedule a demo of UPshow SHIFT, and experience how easy it is to rally your team behind next-level well-being with digital signage.
With your deskless employees on the move, they are often the last to reap benefits that are often readily accessible to your other team members. From wellness programs to training courses, it may require some flexibility and creativity to get your workplace initiatives in front of your deskless team members. Failure to do so can lead to low levels of engagement, high turnover rates and decreased levels of employee satisfaction.
In fact, a recent Gallup poll shows that less than 50% of US employees believe their employers are interested in their well-being at all.
Here are some tips for laying that statistic to rest and helping your deskless employees get more out of your employee wellness programs.
Wellness doesn’t only refer to your employees' mental and physical health. It also applies to their financial, social and workplace well-being. When each need is taken care of, they’re more likely to feel at their best and produce their best work, and that’s just the beginning.
If you want content employees who’ll stay with your business, you’ll need to embed wellness initiatives into the fabric of your workplace culture. A wellness program should equip them with the tools, resources and support they need to feel their best. Employees are more likely to engage and remain loyal to your business when they do.
Consider building some or all of the following wellness initiatives to improve employee morale:
Consider the role of each of your deskless employees. Are they medical staff on the front lines of life-saving emergencies? Or are they servers who are trying to keep your customers satisfied so they return again and again? Stress has many faces, and your deskless employees all experience their fair share. Case in point, 88% of deskless workers say they battle stress daily, according to QSR Magazine.
You can reduce stress levels by creating a customized employee wellness program tailored to their unique needs. Regardless of your industry or sector, consider the following simple yet effective stress-reducing measures:
Absenteeism means more than just calling out sick or missing a few work days. It can also refer to tardy employees, employees who leave early or even those who check out mentally during their shifts. It’s also a clear sign of disengagement.
According to a recent study, one of the top benefits of a workplace wellness program is that it can reduce your absenteeism rate by over 25%. The key is to provide access to resources that address some of the root causes of absenteeism.
Take a look at some of the most common types of resources you can incorporate into your wellness program:
You can invest in every popular wellness initiative on the market, but that doesn’t mean your deskless employees will take advantage of them. A significant aspect of meeting your employees’ wellness needs is providing access to resources in a way that works for them. Because of their on-the-go workstyle, they don’t have the time or capacity to review long emails or lengthy wellness pamphlets.
UPshow SHIFT is a digital signage solution and employee engagement platform designed to bring your deskless employees the tools and resources they need to perform at their peak.
Your deskless employees don’t spend eight hours at a desk or a chunk of their day answering emails. How you present your wellness initiatives is as vital as what you’ve included in them. For your deskless workforce, that means making the information accessible and easily digestible while they’re on the move.
With UPshow’s in-app Canva integration, you can use industry-relevant templates to create catchy announcements and display resources with royalty-free photos, videos and audio that will grab their attention.
You can also take advantage of the fixed panel and multipanel displays to keep essential updates, such as training announcements, on your screens for as long as necessary while also changing the content on other parts of your screens (on a screen-by-screen basis) as you see fit.
Since deskless workers are on the move, they may not have time to review and reflect on the wellness information you’ve made available on your displays.
By using UPshow’s QR Code campaign creator, you can create a QR code that links to a resource right from an employee’s mobile device. By posting the QR code on the screen, they can scan it with their devices, making wellness content and other resources accessible whenever and wherever they want to read them.
While logging in thousands of steps each week or consuming the recommended water intake are admirable outcomes, only some employees will reach the wellness goals they set.
And that’s more than okay.
When employees dedicate themselves to a wellness program, their commitment is worth celebrating. And if they hit their goals, that’s just a bonus. You can use UPshow’s insights and real-time analytics to track their participation and success by:
Your employees’ wellness doesn’t begin or end the second they punch in or out. Maintaining their well-being takes continuous effort with all hands on deck. Opt for an employee wellness program that can address their needs in a way that works for them.
With UPshow SHIFT, you’ll deliver the wellness content they need on your screens. With the help of QR code technology, communicating with your deskless employees and making wellness and other resources available has never been more convenient.
Sign-up for a risk-free demo and discover how easy it is to prioritize and commit to the health and well-being of your deskless workforce.
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Believe it or not, there are some benefits associated with stress, but too much of anything is rarely ideal. This is especially true regarding workplace-related stress for today’s deskless employees.
At its worst, stress can drain employees’ energy and motivation, derail focus, hinder creative output and ultimately tank their productivity. Employers are searching near and far for employee wellness program ideas to address and prevent these outcomes.
Of course, there isn’t a secret formula for the ideal wellness program for your workplace. But there are critical factors you’ll want to take into account — starting with employee feedback and tuning in to the full spectrum of your employees’ needs.
There’s no one-size-fits-all as far as employee wellness programs go. At its core, an employee wellness program, sometimes known as a workplace wellness program, is a plan or initiative employers take to improve their employees' overall health, well-being and mental outlook.
For deskless employees and frontline workers who are on the move or constantly on their feet, however, traditional employee wellness programs aren’t as effective at addressing their needs.
Consider the particular needs of front-line workers. Generally speaking, they’re more likely to face higher stress levels due to the nature of their roles. Their employee wellness program should reflect those needs if employers want to keep their morale high and retain them. Of course, the benefits continue beyond there.
The benefits of an employee wellness program are endless, and they’ll ripple across your organization — benefiting everyone (and everything), from the employees themselves to your company’s revenues and reducing healthcare costs across the board. For deskless employees, though, a tailored wellness program can boost their job satisfaction, productivity and, of course, how they engage on the clock.
If your deskless employees are feeling stressed and overworked, they won’t have any residual energy in their tanks, much less the bandwidth for anything besides basic, day-to-day shift survival. They can’t effectively engage if they’re in survival mode, it isn’t sustainable for them or you.
UPshow’s employee engagement platform will armor your wellness program with the ability to:
To inspire top deskless talent to remain in your business, you’ll want to offer more than a competitive salary and a personal time off (PTO) policy. That’s where developing a competitive employee wellness program can give your business a competitive edge.
The happier your employees are, the more likely they will stay with you. The last thing you want is for irreplaceable talent to jump ship and seek another employer that will invest in their well-being the way they want.
You can usually tell when employees are satisfied with their work environment without them ever saying a word. With their mental, physical, occupational and financial needs met, employees are not only more likely to feel valued but are also prone to:
After seeking your employees’ input about the type of wellness initiatives, they’d appreciate and gladly participate in, you’ll want to consider the logistics of their roles. In short, before offering several wellness initiatives, ensure they’re conducive to your deskless employees’ on-the-go work life.
Are you excited to give your staff access to a weekly stress management course? Eager for them to sign up for discounted gym memberships or participate in fitness challenges? Do you want to offer mental health resources?
With your deskless employees on the move, you may wonder how best to give them access to some of these necessary wellness resources. By incorporating QR codes into the content of your wellness program with UPshow’s QR Code campaign creator, you’ll open up new avenues of communication with them.
Consider the message you’ll be sending them, too. By keeping access simple, all they’ll need to do is scan a QR code, which will give them access to valuable materials they can review anytime, anywhere.
While resources and wellness programs may be made available to your team, sometimes it isn’t enough to encourage them to participate. That’s where rallying them together and encouraging them to motivate one another comes into play.
Say your team wants to increase their water intake or reach X number of steps each week or month. You can incentivize your wellness programs by sharing a team performance leaderboard on your screens (with each member’s consent). Employee recognition isn’t a one-size-fits-all endeavor, so consider offering individual or team/collective rewards when they hit their targets, such as the following:
From working graveyard shifts to pulling three, consecutive 12-hour shifts and any variation in between, your deskless employees are always moving. You may need to remind them to take a break (or two) to destress and reset.
By creating and scheduling content playlists with UPshow, your screens will do the reminding for you. Moreover, with fixed or multi-panel displays, you can keep these announcements on the screen for as long as necessary. Your employees will see the reminders pop up alongside other vital, on-screen content.
Setting up a customized employee wellness incentive program for your deskless employees shouldn’t be a daunting task. Asking for their feedback and ensuring your program addresses their needs is the first step toward a healthier and more engaged team.
With UPshow’s employee engagement platform, you’ll meet your deskless employees where they are and wherever they go.
Sign up to try a free demo of UPshow and see how you can show your deskless workers that their health and well-being are at the top of your company’s priority list.
Businesses across industries use interactive digital signage displays to elevate the customer experience because digital signage is more engaging than traditional print marketing material and can meet the dynamic needs of modern consumers.
Research shows interactive digital signage “captures 400% more views, unlike traditional static displays”. That level of engagement leads to tangible benefits, like a 33% spike in sales and a 46% boost in buyer satisfaction.
To put your business in the best position to reap similar benefits, you’ll need the best interactive digital signage solution to transform your screens into customer-engagement powerhouses.
Interactive digital signage is an electronic screen that displays dynamic and engaging content. It allows businesses to advertise to new and existing customers, and share educational, marketing and entertainment content. It can even help build customer loyalty in a meaningful way. That’s only the tip of the iceberg when it comes to the benefits of interactive digital signage displays, though.
If you’re in the healthcare industry, you know the importance of educating patients about treatment options and preventative care. Or, if you run a restaurant, you understand that sharing information about your dishes or which pints pair best with your appetizers can help upsell special menu items.
You can use interactive digital signage displays to do all of this and more.
Some of the most common types of content businesses, schools and medical facilities display include:
The longer customers stay in your establishment, the more likely they are to continue making purchases. Research indicates that every 1% increase in dwell time leads to a 1.3% increase in sales.
Creating content that is fit for your patrons is key to seeing a return on your interactive displays. With a top-shelf interactive digital signage display, you’ll have access to content-creation tools to create dwell-time boosting displays your customers can engage with, no matter your industry, which may include:
Add to this, the right interactive digital signage display solution for your business will offer diverse entertainment options to engage your patrons while increasing dwell time and driving sales. UPshow’s digital signage software, for instance, comes with the following:
One of the many ways an interactive digital signage display differs from its paper counterpart is its communication capabilities. You can interact with your customers, and they can do the same with you in innovative ways.
The first is by seeking customer feedback to discover what you’re doing right and what may need improvement. UPshow’s interactive digital signage display solution enables you to gather feedback via QR-code technology — directing your customers to feedback surveys so you can witness their experiences and then make any applicable changes.
And, if you’re like most businesses, you have one (or many) social media accounts. Interactive displays allow your patrons to share their posts on your screens by using special hashtags or contributing to your business's social feed. It’s the perfect way to get everyone in on the fun.
Using your interactive digital signage displays to give your patrons the ideal experience they’re looking for will take some planning. Here are a few simple ways to get started.
Whether your screens sit in waiting rooms, bars or elsewhere, gamifying them will appeal to visitors of all ages. UPshow’s interactive digital signage solution puts gaming in the hands of your customers, allowing them to participate from their cell phones or personal devices.
You can customize UPshow Trivia to test their knowledge of industry-specific terms and phrases, or even stick with standard pop-culture trivia to lighten the mood. If your customers would rather hedge their bets on something a little more high stake, UPshow’s sports-betting features are sure to keep them busy. UPshow’s Sportsbook allows patrons to deposit funds, place bets and more right from their cell phones.
UPshow even makes it possible to get staff in on the fun. UPshow SHIFT turns upselling, completing training and receiving positive customer reviews into team-wide competitions. It can help you engage your team members and even stir up some back-of-house competition to boost productivity and increase employee engagement, it’s a win-win for everyone.
QR-code technology can serve as a portal to information you may not want to display directly on your screens, like interest forms, long reads or patient education materials. It not only frees up your displays, but it also offers your patrons to access information they may need on their own time, from their own devices.
For example, with UPshow’s customizable QR-code technology, you can link your clients to in-depth educational videos they can watch from home, your social media accounts, detailed product and service history and more. Not only will this information be in their hands, but they’ll also have access to it long after they leave your business.
Social media platforms like Facebook, TikTok and Instagram entertain the masses around the clock. According to research, as of April 2023, over 59.9% of the global population uses social media.
Your business can engage loyal customers and discover new leads on those platforms by:
A static advertisement or display won’t cut it for today’s consumers. Customers want an experience when they shop, dine or seek services from you. That begins with equipping them with what they need whenever they need it.
UPshow’s interactive digital signage display solution ticks every box if you want to serve up a memorable visit with anyone who walks through your doors.
Contact UPshow for a risk-free demo, and see how easy it is to engage with your customers and gain their loyalty interaction after interaction.
