INSIGHTS & ANALYTICS
Detailed Digital Signage Analytics to Keep Customers and Employees Engaged
Measure and visualize the performance of your on-screen content, mobile engagement behavior and campaign conversion to optimize your displays and drive business outcomes.
Track Engagement
Know what behaviors engage your customers and employees so you can drive better business outcomes.
- Automatically record scans from any QR code created within the platform
- Add tracking code on any owned web property to get a complete view of your marketing attribution
- Assign dollar values to specific campaigns and accurately measure ROI at the corporate, franchise or individual location level
Analyze Results
Quickly visualize your data to understand if your customers are taking action
- Understand how long a campaign is on-screen before your customers take action
- See the breakdown of content types displayed across your screens
- View performance by location and get a detailed view of how specific campaigns perform
- Export your data to conduct a deeper analysis and share reports
Optimize Campaigns
Optimize your strategy to ensure your marketing dollars positively impact your bottom line
- Use the in-platform analytics to make informed decisions on tweaking your CTA, design or messaging for better results and improved campaign performance.
- Update campaigns and change entertainment based on real-time engagement data
- Assign and measure dollar values to calculate your ROI
Use Success Metrics to Guide Decision Making
Conversion and Engagement Analytics You Can Use
CONVERSION TAG
Attribute screen-to-mobile conversion like never before
End-to-end tracking helps you understand if your on-premise mobile engagement strategies are working. Easily add our JavaScript snippet to your most important web destinations – like appointment scheduling or a loyalty program sign-up – to collect and send conversion data to our platform.
DATA VISUALIZATION
Quickly view and interpret relevant data
Your screens are visual experiences. Your data should be, too. Our dashboard lets you intuitively access and view your data to make fast, informed decisions. We contextualize key data points and enable you to optimize your campaigns for conversion.
Find out how long it takes for customers to engage
Average Time to Engagement allows you to understand how long it takes for your customers to take a screen-to-mobile action.
Visualize the type of content on your screens
Screenshare helps you understand the breakdown of content that displays on your screens.
Know what campaigns are most valuable
Campaign Value allows you to see at a glance how your campaigns contribute to your business outcomes. Advanced capabilities enable you to segment to discover top-performing locations.
REPORTING
Easily share the latest data
Quickly filter, sort data, or download a CSV file to fully control your analysis and make your data work for you and your team.
“Anything with a QR code we can track. We can track not only the total number of scans but also by region and individual store. So we can see the number of guest scans we have, for example, in Dallas versus New York. We also promote our app so guests can easily scan the on-screen code to download it and that helps drive sales.”
Gretchen Seller, National Brand Marketing Senior Manager, Dave & Buster’s
Contact UPshow
Get in touch to learn how UPshow can help you create digital signage campaigns that make an impact.