Informative signage is great, but entertaining signage is even better. Creating it can help you connect with more members of your target audience.
But it’s often easier to talk about creating entertaining signage than it is to actually make it.
That’s why we’ve put together this article. It highlights a number of strategies that you can use to start creating more entertaining signage. Keep reading to learn more.
The value of creating entertaining signage
First, let’s take a second to analyze why it’s worth dedicating time and energy to creating entertaining signage. Doing so could have a direct impact on your bottom line. Here’s how.
When you create signage that’s entertaining, people tend to stop and look at it more often. Adding this entertainment factor to your ads can make them more memorable as well. This strengthens the connection that you make with each consumer who looks at the signage.
This is a principle that’s backed by data. A recent study found that 46% of consumers want the ads that they see to be entertaining. So why not give the people what they want?
When your ads form stronger connections with consumers, good things happen. They think about your brand in a more positive way and will remember you when they’re ready to purchase products like the ones you sell.
In this way, creating more entertaining signage could help your company improve the success rate of its marketing campaigns.
How to make more entertaining signage
Invest in the right technology
We’ve included a lot of practical tips in this section to help you create more entertaining signage. However, you won’t be able to take advantage of many of these tips if you don’t have the right technology at your disposal.
That’s why we recommend you begin this process by making sure that you have digital screens to display your advertisements on and digital signage software to manage them.
Simply making these two investments will open up a whole new world of possibility for the types of displays you show. It’s why it’s our number one tip for creating more entertaining signage.
Don’t be afraid to tell a joke
Signs that tell jokes can be a fantastic way to attract consumer attention. Everybody enjoys laughing at something that’s funny. And when people associate that joke with your brand, it can enhance the affection that the public has for it.
That being said, you do need to be careful with the types of jokes that you share. If you tell a bad joke, it will likely still attract the attention that you want but the net result of the interaction will be negative.
You can think of joke-based signage as a way to enhance the impact of your ads. Whether that’s a positive or a negative thing will depend on the quality of the joke you share.
It needs to be in good taste and funny enough to appeal to the majority of your target audience.
Pick digital over analog
If you want to start making signage that’s as entertaining as it is informative, you have to pick digital over analog. Digital signage opens up a ton of new avenues of expression that you simply can’t take advantage of on an analog sign.
Examples of this are covered below. For now, it’s enough to know that digital signage unlocks more opportunities for your brand to be entertaining.
Add videos to your displays
54% of consumers want to see more video content from brands. So why not give that to your audience by using your displays to share video content?
Doing so will help you capture the attention of more people. And it will also free you up to get as creative as you want with the type of entertaining content that you create for your displays.
Use dynamic displays
One of the main benefits of picking digital over analog is the opportunity it provides to start using dynamic displays. There are a bunch of different ways that you can do this.
For example, adding some dynamism to your displays can be as simple as rotating between a few different screens instead of showing only one. Doing this can help you capture the public’s attention for longer.
Or if you really want to get creative, you can start adding things like animations to your signs. When done well, animations can take an otherwise ho-hum design for an OOH advertisement and turn it into one that people stop and stare at.
Tie multiple displays together
This is a great way to make your OOH advertisements more entertaining. The idea is to set up advertisements on a few different screens in the same area. That way, you can tell a more complete story to your target audience.
For example, instead of just advertising a new product on a single screen, you could start by highlighting the problem that the product solves. Then you could do another screen highlighting the product and a final one talking about its benefits.
You can get super creative when you have multiple displays to work with. It’s another way to make your brand stand out with more entertaining and engaging displays.
Advertise between live TV shows
Depending on the type of display that you’re working with, you may be able to advertise for your brand in between live TV shows. Using your displays to share live TV is an excellent way to capture the public’s attention with entertaining content.
Then you can take advantage of the attention that you gather by advertising your brand during the time that a commercial break would usually take place.
The easiest way to do this is by investing in a digital signage software solution like UPshow. Our content management system makes it super easy to set this up.
Display information consumers care about
When you think about it, entertaining is really just about capturing someone’s attention. And one of the easiest ways to do that is by using your displays to share information that you know your target audience cares about.
Examples of this include:
- The weather
- Trending news stories
- Public transit schedule information
- The time
- Maps of the local area
By sharing these things with the public, you can get the extra attention that you want for your brand without having to come up with a super creative and entertaining advertisement to do so.
Connect your signage with other mediums
Digital signage also makes it really easy to connect your advertisements to other mediums. Doing this can help to make them more entertaining and engaging for your audience.
For example, you could connect your ads to your website or a mobile app by including a QR code on them. This is a great way to get people into your sales funnel.
It’ll be easier for you to get people to scan the QR codes that you include on your signs if you give them some type of enticement for doing so. This might mean offering them a special discount or giving them access to a new product line before anybody else gets it, among other ideas.
Use eye-catching photos, imagery and color
There’s no way to get around the fact that your advertisements are going to be competing for a consumer’s attention with many different things. That’s why it’s always a smart move to try using eye-catching photos, imagery and color on your displays.
For example, you could include a beautiful photograph on a display to capture someone’s interest. This type of entertainment is different from what many think of when they hear the word. But it’s still a way for you to capture and hold someone’s interest.
Share customers’ social media posts
Another great way to make your signage more entertaining is to use them to share customers’ social media posts.
People tend to enjoy looking at social media more than they enjoy looking at advertisements. So if you can make your ads look like social media posts, you should capture much more attention for your brand.
The cool thing about this is that you can also use a campaign like this to get people talking about your brand online. You can share a hashtag for people who want to get featured on the displays to use. Then other users will see that hashtag and investigate it on the platform.
So you’re essentially getting to advertise in two places for the price of one when you share customers’ social media posts on your displays.
Create more entertaining digital displays with UPshow
Part of creating more entertaining digital displays is having the right technology in place. If you don’t, you may find yourself struggling to bring your creative vision to life.
That’s why you should definitely check out UPshow’s digital signage software. It’s an all-in-one display solution that offers a ton of functionality to open up your creative potential.
Sign up for a free custom demo of UPshow today to get a personalized look at what our software can do for you.