30% of millennials use social media to decide where to eat. Of course, not all posts are the same. A post from a restaurant brand account may be seen as inauthentic or so sales-y, whereas the vast majority of consumers consider recommendations from friends and family to be the most trustworthy. This means getting your customers to post about your business matters.
We’ve broken down the 9 main types of social media users you can find at any corner joint, national chain, hole-in-the-wall or gourmet eatery.
Here’s the rundown on who they are and what gets them posting:
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