Powerhouse Gym has been a leader in the fitness industry for over 40 years. Defined by its motivating and friendly atmosphere, expert staff, and top-of-the-line exercise equipment, every member is provided with what they need to succeed.
How do members show off their results? On UPshow, of course! Here’s how Powerhouse Gym takes their screens to the next level with the UPshow Effect:
Brand Authenticity on Blast
Powerhouse Gym promises to provide members with a friendly, cohesive atmosphere. The best way to demonstrate that they follow through on this claim? Not with advertising, but with the voice of their members.
Word-of-mouth is found to be more meaningful and trustworthy than any other marketing medium. When Powerhouse uses UPshow to encourage members to share their experience on social media, they are driving free word-of-mouth for their brand, creating marketing that spreads the gym’s message in the most authentic and effective way possible.
Influencers in the ‘House
According to Powerhouse, “It is not uncommon to see an A-list celebrity training at [the gym]” including stars like Cameron Diaz and The Rock.
That said, no matter the location, every Powerhouse Gym can leverage their own celebrity-status members with UPshow. In an era where anyone can be an influencer, customer-generated content is a powerful tool with significant ROI. For example, when the above Instagrammer shares her workout on the UPshow screen, she is broadcasting her preference for Powerhouse Gym to all 20,000+ of her followers — creating a slew of potential new members who have now heard the Powerhouse name from someone they admire.
Communication Takes Center Stage
It won’t surprise anyone to hear that Powerhouse has a wide variety of classes and training programs with highly experienced trainers. Rather than try to promote their extensive offerings with various flyers or table tents at the welcome desk (efforts that are sure to go unnoticed), Powerhouse takes advantage of UPshow’s spotlight feature. By consolidating all of their announcements on-screen, the gym transforms their TVs into a designated communication hub that members know to look to for all their information needs.