Digital Signage for Gyms and Gym Marketing Solutions
Create a better guest experience by improving in-venue communications. Drive sign-ups for personal training and classes while encouraging member referrals and providing relevant entertainment.
Drive Behaviors that Drive Revenue
The cornerstone of many gym marketing plans is the promotion of personal training. Individualized training is a huge revenue driver for gyms, but getting guests to sign up for personal training can be difficult. Trainers don’t want to disrupt a guest’s workout, special offers are often forgotten and paper signs blend into the background. So what should gyms do to drive members to engage with personal trainers? Capitalize on the way people’s eyes naturally gravitate toward in-venue screens. These screens provide the perfect location to promote your personal trainers for maximum impact.
Use the digital signage in your gym to highlight trainer availability, specialities and current promotions. Consider using testimonials or success stories from members who worked with that trainer. Show before and after pictures to motivate your guests to respond. And, when your guests see a result they like, make sure they can take action at the moment of highest intent. Place a custom QR code on-screen to drive them to a trainer’s profile and commit to a session.
In the past decade, boutique fitness centers have had an undeniable impact on the larger fitness industry. These smaller facilities offer curated experiences and social interactions that promote a sense of community. Larger gyms know that to compete, they need to elevate the types of classes they offer and ensure those classes are well attended. Done right, these classes drive additional revenue while supporting member engagement and retention.
Promoting these classes, encouraging members to attend and getting them to share those experiences are challenges for a modern gym marketing strategy. Digital signage for gyms serves as a key component in this strategy by catching members’ attention throughout their experience in your venue. Display class information on prominent screens so guests know exactly what you’re offering and when you’re offering it. Use UPshow’s customizable QR codes to make it easy for guests to download schedules, reserve a class slot, share with friends or post on social media. This scalable technology solution by UPshow offers fitness executives the opportunity to deepen connections with members—without creating more work for employees.
Work (Out) Smarter, Not Harder
Measure Your Impact
Fitness fads come and go faster now than ever before. It’s hard to know what will interest your guests now versus six months from now. To reach membership quotas, retain clients and make overall better business decisions, gyms need to rely on rapid feedback from guests to align their short and long-term strategies for revenue growth.
Engaging members directly through existing digital signage for gyms provides both direct and indirect feedback so that you can make those better decisions. UPshow’s analytics suite and integration of QR codes into your gym marketing strategy enable you to learn more and pivot quickly.
You can track entertainment channel utilization through UPshow’s platform. Turn off unengaging streams and only show the kinds of programming that resonates with your guests. The relevant content keeps eyes on screens and helps inform guests about revenue-driving activities, like personal trainers and class sign-ups.
Compare QR code scans on personal trainer profiles to see commonalities. Determine the most popular trainers and learn what drives their success. Use that data for future coaching and hiring of trainers.
Digital signage for gyms enables you to measure and track guest engagement across your gym. Your guests will tell you exactly what they want based on how they engage with your gym marketing. Make informed business decisions based on what you know your guests want instead of just guessing.
Communicate More Effectively
Effective communication in gyms and fitness centers matters now more than ever. Use UPshow’s digital signage for gyms to ensure your guests know your policies around COVID-19, from social distancing to mask compliance to disinfecting procedures. UPshow’s digital signage for gyms makes it easy to update messaging as frequently as needed in an environment that’s changing all the time. You’ll never feel rushed to get to a printer because you can update your screens from anywhere.