Marketing is all about your return on investment. You want to spend as little as possible on advertisements to earn as much as possible in sales.
That’s why you should take a serious look at digital outdoor signs if you haven’t already. Research shows that every dollar spent on digital outdoor signs returns about $5.97––an ROI of nearly 500%!
We’ve put together this article to tell you everything you need to know to get started with this rewarding marketing channel. Keep reading to learn more.
Digital outdoor signs: an overview
If you’re not familiar with them, digital outdoor signs can feel a little foreign. But they’re actually very straightforward. Here’s a quick overview of the most important things to know about them.
What they are
A digital outdoor sign can be any outdoor screen that shows an advertisement. For example, digital billboards, digital posters and standalone digital screens are all examples of digital outdoor signs.
Companies use these screens to engage their target demographic while they’re not already occupied with work or their personal lives. That’s one of the main reasons why this type of advertising has such a high ROI.
How much they cost
The cost of a digital outdoor sign can vary significantly based on how large you want yours to be. Purchasing one can cost as little as $5,000 or as much as $200,000.
But, keep in mind, you don’t necessarily have to buy your digital outdoor sign. You also have the option of renting space on one if you want to advertise in a public location instead of outside of your business.
For example, the average monthly cost of advertising on a digital billboard ranges from $1,200 to $15,000. This may be a more cost-effective solution for you depending on what specifically you hope to achieve with an outdoor sign.
The benefits of digital signage over static solutions
Hold your audience’s attention longer
Digital content is simply much more engaging than analog content. That’s because it’s often a higher resolution, which lets it make more of an impact on the space that it’s in.
The net result is that your target audience may form a more meaningful connection with your brand if you advertise with digital outdoor signs instead of analog ones.
Be more creative
Digital outdoor signs also open up new avenues to express your brand’s personality in creative ways. For example, you can add things like animations and videos to digital signs. And you can rotate through several displays to tell more cohesive stories to your audience.
Make faster and cheaper updates
Another cool feature of digital signage is that it’s much easier to update than its analog counterparts.
With a digital sign, you can make any changes that you want to your display on a simple internet-enabled device and then broadcast them to the sign instantly.
Compare that to the lengthy process of manually updating an analog display and it’s easy to see why digital outdoor signs are a preference for many companies.
Share multiple displays on a single screen
You can also do more with a single screen when you go digital. You can rotate through multiple displays on a single screen so that you can do more with less.
Integrate your ads with other technologies
Digital outdoor signs also let you integrate other types of marketing channels into your ads. For example, you can display something like a QR code on your digital outdoor sign to send people to your website or your app.
Another idea is to share your audience’s social media posts on your digital outdoor sign. This can be a really effective way to get more people to engage with your brand online.
How to set up your digital outdoor signage
Now that you know why digital outdoor signage is worth using, let’s take a look at how to set one up. Here’s a simple five-step plan you can use to add digital outdoor signage to your marketing plan.
1. Choose where your displays will go
First thing’s first. You need to decide where you’re going to display your content outdoors.
This could just be outside of your business if you’re going to purchase your own digital sign. Or you might be looking for an existing digital sign to advertise on.
If you’re looking to rent space on an existing sign, you’ll want to make sure that your ad is in a place that your target audience visits frequently.
For example, if your company targets professionals, look for outdoor digital signage space in an area where there are lots of professional employees out and about such as a financial district.
2. Come up with a content idea
The next step is to figure out what type of content you’re going to share with your audience. There are a ton of different things that you can do here, so don’t be afraid to try a few different samples before making a final call.
You may even want to run your design ideas by a focus group made up of members of your target audience. Doing so could help to make sure that you get as much out of your outdoor advertisement as possible.
3. Use digital signage software to bring that idea to life
The next step is to pick a digital signage software that will bring your content idea to life. UPshow is perfect for this. It lets you choose from a number of easy digital templates or create your own idea from scratch.
You can also make updates to the designs that you create on UPshow from any internet-enabled device.
4. Share the ads with your audience
Now you’re finally ready to start sharing the ads that you create with your audience. Doing that is as easy as clicking a button on your digital signage software application.
5. Track their performance and make updates
It’s important to note that your job won’t be over the moment that you send your ad out into the world. You still need to track the performance of that ad over time to make sure that it’s helping you reach your goals.
UPshow makes that easier to do by giving you access to a host of useful analytical features. Taking advantage of these will let you know when you need to make changes to your ads to continue making the type of marketing progress that you want.
Creative examples of outdoor digital signage in action
We can tell all about the most important benefits of outdoor digital signage. But coming up with your own ideas can still be tough. So here are three examples to get you started.
Google recently ran a campaign that showed how to create outdoor advertisements that are truly meant for the location that you select. The company placed the ads throughout London and showed Google search results for things to do in the summer.
The campaign was a great example of how engaging this type of advertising can be to an audience.
With this ad, McDonald’s showed just how creative you can get with digital outdoor signage. The world-famous brand didn’t even include any writing on this ad campaign.
Instead, it opted for a uniquely-shaped sign to impart the feeling of eating a McDonald’s hamburger to passers-by. It’s a really good example of how you can leverage digital outdoor signs to create advertisements that are truly perfect for your brand.
With this ad series, Bumble has provided another great example of what you can do with digital outdoor signs. The popular dating app opted for bright, bold lettering that makes light of a tough situation.
Your brand could consider doing something similar with its outdoor ad campaigns. Telling a bit of a joke is a good way to capture the public’s attention.
Then you can include identifying features of your brand to tie the good feeling that someone gets from seeing a joke to your company. Bumble does this expertly in this campaign.
UPshow makes setting up outdoor digital signage a breeze
When you’re ready to get started with outdoor digital signage, UPshow has you covered. Our digital signage solution gives you complete control over your ads, allowing you to unlock the full benefits of this marketing channel.So why wait? You can take the first step towards getting started with digital outdoor signs by signing up for a free custom demo today.