Businesses across industries use interactive digital signage displays to elevate the customer experience because digital signage is more engaging than traditional print marketing material and can meet the dynamic needs of modern consumers.
Research shows interactive digital signage “captures 400% more views, unlike traditional static displays”. That level of engagement leads to tangible benefits, like a 33% spike in sales and a 46% boost in buyer satisfaction.
To put your business in the best position to reap similar benefits, you’ll need the best interactive digital signage solution to transform your screens into customer-engagement powerhouses.
What is interactive digital signage?
Interactive digital signage is an electronic screen that displays dynamic and engaging content. It allows businesses to advertise to new and existing customers, and share educational, marketing and entertainment content. It can even help build customer loyalty in a meaningful way. That’s only the tip of the iceberg when it comes to the benefits of interactive digital signage displays, though.
Create unique engagement and education opportunities
If you’re in the healthcare industry, you know the importance of educating patients about treatment options and preventative care. Or, if you run a restaurant, you understand that sharing information about your dishes or which pints pair best with your appetizers can help upsell special menu items.
You can use interactive digital signage displays to do all of this and more.
Some of the most common types of content businesses, schools and medical facilities display include:
- Products and services
- Premise-specific announcements
- Industry-relevant news
- How-to, educational tutorials
- Customer reviews and testimonials
- Marketing messages, such as discounts, limited-time offers, membership signups and more
- Recognition or praise for clients, students, patients or employees
Keep guests around longer
The longer customers stay in your establishment, the more likely they are to continue making purchases. Research indicates that every 1% increase in dwell time leads to a 1.3% increase in sales.
Creating content that is fit for your patrons is key to seeing a return on your interactive displays. With a top-shelf interactive digital signage display, you’ll have access to content-creation tools to create dwell-time boosting displays your customers can engage with, no matter your industry, which may include:
- Digital menus and service lists
- Training material and patient education
- Free or discounted offers and promotions
Add to this, the right interactive digital signage display solution for your business will offer diverse entertainment options to engage your patrons while increasing dwell time and driving sales. UPshow’s digital signage software, for instance, comes with the following:
- A wide range of entertainment channels and curated channel packs
- Over 50 channels of streamable, ad-free music with UPshow Premium Audio
- Customizable, industry-specific trivia games
- Social media feed displays
- Sports betting
- Interactive games
Make communication a two-way street
One of the many ways an interactive digital signage display differs from its paper counterpart is its communication capabilities. You can interact with your customers, and they can do the same with you in innovative ways.
The first is by seeking customer feedback to discover what you’re doing right and what may need improvement. UPshow’s interactive digital signage display solution enables you to gather feedback via QR-code technology — directing your customers to feedback surveys so you can witness their experiences and then make any applicable changes.
And, if you’re like most businesses, you have one (or many) social media accounts. Interactive displays allow your patrons to share their posts on your screens by using special hashtags or contributing to your business's social feed. It’s the perfect way to get everyone in on the fun.
How to leverage your interactive digital displays
Using your interactive digital signage displays to give your patrons the ideal experience they’re looking for will take some planning. Here are a few simple ways to get started.
Gamify your screens
Whether your screens sit in waiting rooms, bars or elsewhere, gamifying them will appeal to visitors of all ages. UPshow’s interactive digital signage solution puts gaming in the hands of your customers, allowing them to participate from their cell phones or personal devices.
You can customize UPshow Trivia to test their knowledge of industry-specific terms and phrases, or even stick with standard pop-culture trivia to lighten the mood. If your customers would rather hedge their bets on something a little more high stake, UPshow’s sports-betting features are sure to keep them busy. UPshow’s Sportsbook allows patrons to deposit funds, place bets and more right from their cell phones.
UPshow even makes it possible to get staff in on the fun. UPshow SHIFT turns upselling, completing training and receiving positive customer reviews into team-wide competitions. It can help you engage your team members and even stir up some back-of-house competition to boost productivity and increase employee engagement, it’s a win-win for everyone.
QR codes put screens in patrons’ hands
QR-code technology can serve as a portal to information you may not want to display directly on your screens, like interest forms, long reads or patient education materials. It not only frees up your displays, but it also offers your patrons to access information they may need on their own time, from their own devices.
For example, with UPshow’s customizable QR-code technology, you can link your clients to in-depth educational videos they can watch from home, your social media accounts, detailed product and service history and more. Not only will this information be in their hands, but they’ll also have access to it long after they leave your business.
Get patrons in on the fun
Social media platforms like Facebook, TikTok and Instagram entertain the masses around the clock. According to research, as of April 2023, over 59.9% of the global population uses social media.
Your business can engage loyal customers and discover new leads on those platforms by:
- Linking your customers to your social media accounts so they “like” and “follow” to stay in the know about what you’re offering
- Encouraging patrons to share their experiences or testimonials
- Running daily, weekly or monthly giveaways
- Posting live polls to encourage real-time feedback
Make your space more exciting with UPshow
A static advertisement or display won’t cut it for today’s consumers. Customers want an experience when they shop, dine or seek services from you. That begins with equipping them with what they need whenever they need it.
UPshow’s interactive digital signage display solution ticks every box if you want to serve up a memorable visit with anyone who walks through your doors.
Contact UPshow for a risk-free demo, and see how easy it is to engage with your customers and gain their loyalty interaction after interaction.
