.png)
With their growing presence in public spaces, more and more businesses are turning their attention to the solutions that digital signage has to offer. Not only can these tools help businesses remain competitive, but they also provide a cost-effective way to communicate with customers, employees and potential customers.
When looking for the best digital signage software companies to partner with, it’s important to consider factors such as your budget, the type of content you need to display and the level of customization you need. With that in mind, here are some of the best digital signage companies operating in the market, and how they stack up against each other.
Features shared by the top digital signage software companies
Just as no two businesses are exactly alike, no two digital signage software companies are either. Digital signage adds value to your business, allowing you to entertain, communicate and engage with your customers. But there are must-have features a digital signage company should offer that you don’t want to ignore.
Easy content creation
Depending on the season (or even the night), your digital signage display systems should keep up with your latest promotions and specials. To keep your patrons aware of any changes at a moment’s notice, you’ll want a digital signage company that offers easy-to-use content creation tools.
UPshow’s digital signage software solution comes with in-app Canva integration to fit that bill. Pre-loaded with hundreds of templates relevant to industries across the board, you can build customized marketing campaigns, interactive menu boards, and so much more.
You’ll also have access to the following to make your content as appealing and engaging as possible:
- Royalty-free stock photos
- Videos
- Music options
- The ability to create Spotlights with the help of a managed in-house design team
Advanced entertainment options
Whether you are catering to a range of audiences, or if you have a specific demographic, your display software should help you meet your entertainment needs. UPshow’s robust selection of over 500 entertainment channels appeals to a diverse audience. Even more, business owners have used digital signage to:
- Host entertainment and event-based experiences, like Grammy night or the upcoming baseball game.
- Use entertainment to create immersive experiences with sound and video.
- Create a family-friendly atmosphere with TV and movies.
Insights and analytics that don’t fall flat
Any business owner knows that the customer is always (well, mostly) right. You’re accustomed to regular feedback on your services, products and customer experiences. With enough feedback — good or bad — you can begin to make adjustments.
When you start narrowing your decision for a digital signage company, you must closely examine the insights and analytics it offers. You’ll need to visualize and later measure and analyze patron engagement and performance, so you can optimize your on-screen content and deliver what they really want to see.
Picking the right digital signage software for your business
Of all the top digital signage companies, only one will be a fit for your business. While Screencloud and Specterio each have unique features, UPshow’s digital signage solution will check all your boxes.
Screencloud
Screencloud is a digital signage company that offers cloud-based software for businesses small and large. But after assessing Screencloud vs. UPshow alongside independent and verified customer reviews, there are pros and cons worth noting.
Pros of Screencloud
- Easy-to-use interface
- Wide-ranging app integration
- Content scheduling capabilities
Cons of Screencloud
- It fails to offer analytics or insights, so measuring engagement, performance and more is impossible.
- A high price point, especially for small to medium businesses.
- Limited customizability when it comes to content creation and more.
- Lags behind in “smart” and intuitive functionalities.
- Lacks synchronized playback on a screen-by-screen (or device-by-device) level.
- No free plan, just a 14-day trial offer.
- Hardware player units cost $200/player–but are free with an Enterprise plan.
Mood Media
In addition to its digital signage software, “Harmony,” Mood Media is primarily a music streaming enterprise and a “cross-media” solution. In short, Mood Media keeps its proverbial hand in several other non-digital signage pots by offering on-hold messaging, in-store music and more.
After a side-by-side comparison of Mood Media and UPshow, Mood Media’s features and capabilities may leave you wanting more out of this digital signage solution.
Pros of Mood Media
- Mobile-friendly
- User-friendly interface
- 24/7 live support
Cons of Mood Media
- It doesn’t offer a QR-code generator feature like UPshow for interactive engagement.
- Lacks organization permissions.
Spectrio
Formerly known as “Enplug Display OS,” Spectrio is a cloud-based digital signage solution featuring offline play and multiple display format features. Upon a closer evaluation of Spectrio vs. UPshow, the pros and cons speak for themselves.
Pros of Spectrio
- Best suited for small businesses in most industries.
- Free content templates and layouts are available.
- SaaS supported and 4K resolution support.
Cons of Spectrio
- Advanced content scheduling is only possible with an Enterprise plan.
- The pricing structure isn’t transparent or visible on its website.
- Customers report the Dynamic App Playlist is challenging to understand.
Get the most out of your screens with the best digital signage software company - UPshow
Your patrons’ experience starts when they step onto your premises. You can elevate their time with you from entry to exit by selecting a digital signage company that offers the tools and features you need to make that happen.
UPshow’s digital signage solution is the cherry on top of any business plan to create an immersive experience that stands out.
Schedule your free demo of UPshow and see for yourself how you can make your patrons’ next visit worthy of five stars from their very first step through the door.
