Incorporating Digital Signage into your Internal Employee Communications Strategy

May 3, 2021

Your employees are the engine that drives your company towards its goals. But the energy that an employee gives is often proportional to the quality of your relationship with them. This is where your internal comms strategy comes into play.

If you want to take your business to the next stage of its development, you need to build a stronger relationship with your team. The best way to do that is by improving your internal communication strategy, which is a lot easier to do after you’ve invested in digital signage  for employee communications.

Keep reading to learn:

  • What an internal comms strategy is and how to build one
  • How digital signage helps improve internal communications
  • Why UPshow is the best platform to power your digital displays

What is an internal comms strategy and why do you need one?

An internal communications strategy is a plan that a company creates to dictate how it will communicate with its employees. The purpose of this is to improve employee engagement and activity so that the company can make more efficient progress towards its business goals.

In other words, your internal comms strategy is the way that you build a relationship with your employees. This is super important. 

Studies have found that engaged employees yield a 20% increase in productivity and a 21% increase in profitability. And the only way to engage your employees is to create a strong relationship with them. The secret to achieving that is developing a powerful internal communications strategy.

Of course, this can be easier said than done. That’s why we’ve put together a step-by-step guide for improving your internal comms strategy with the help of digital signage.

Steps for creating a powerful internal communications strategy

1. Figure out where you’re at

The first step in improving your internal comms strategy is understanding where you’re at. How has your current strategy performed? What’s working? What’s not? Ask yourself these questions and analyze any relevant data to set the stage for improvement.

2. Determine what success looks like

Next, you need to figure out where you’d like to go when it comes to using digital signage for employee communications. Think about what a successful internal communication strategy would look like for you. 

Are you interested in tracking how often your employees engage with your content? Or are your goals broader than that? For example, you might want to track how your internal comms strategy impacts the general productivity of your employees.

There is no right or wrong path here. You just need to figure out what matters to your company so that you know how to measure the effectiveness of the changes that you’re going to make.

3. Set a timeline for your goals

Setting a timeline is super important when starting a new project. Doing so will allow you to track how quickly you’re making progress towards your goals and whether you need to make changes at any stage.

You may want to make use of a goals setting system called SMART. It’s a useful way to set realistic expectations for your efforts and to track the progress that you’re making over time. Here’s what the acronym stands for:

  • S - Be specific when you define what you want to accomplish
  • M - Set milestones and targets that you’ll work on along the way to your long-term goals
  • A - Make sure that your goals are attainable and not overly ambitious
  • R - Keep your goals relevant. You need to link them to existing objectives that are already in place.
  • T - Your plan needs to be time-based so that you don’t let other worries interfere with your goals.

4. Identify the tools that are at your disposal

Next, you’ll want to figure out which tools you can use to work towards your internal comms goals. Some basics ones include email, traditional signage and Slack. But you should also consider installing digital signage in your venue if you haven’t already.

Using digital signage for internal communications makes it easy to share important information across large teams with minimal effort. It’s also a great way to boost your team’s morale.

More information on this is included in the next section. But if you need help figuring out which types of displays are right for your building, check out this blog post.

5. Leverage your tools to optimize efficiency

At this stage of the process, you’ve set your goals, you know your timeline and you know which tools you’re going to use to make progress. It’s now time to begin putting those tools to use.

What this looks like can vary quite a bit from one company to another based on your goals. For example, if you want to improve the number of employees that read your emails, you would likely focus primarily on tools that help you accomplish that.

But if your goal is to improve your employees’ productivity, you might focus on finding the right digital signage platform to help you unlock the full power of your screens. For instance, if you have a lot of field workers, digital bulletin boards and digital lobby signs can be a great way to give them assignments. Digital information boards can significantly improve response and turnaround times.

6. Continue evaluating progress and optimizing

After you’ve started on your journey, it’s important not to grow complacent. Make sure that you’re regularly checking in on your projects to see how they’ve fared over time. You can use data and analytics to assess whether you need to make any changes and where adjusting would have the biggest impact.

Your first solution may not work exactly as you want. Your second might not either. But the companies that are most successful with their internal communications don’t care about that. They continue making incremental improvements to their techniques until they’ve reached their goals.

Use digital signage for employee communications to boost your effectiveness

Combining internal communications and digital signage is a great way to give yourself the tools needed to improve your company’s internal communication strategy. Here are some of the main reasons why that statement is true.

Digital signs capture your employees’ attention

Digital signage for employee communications has to be able to grab your staff’s attention. Digitals signs are great at this. You can use them to display a wide variety of imagery and information that your employees care about.

For example, you could include an eye-catching picture with important health and safety information. Or you could advertise an upcoming event at your firm with a graphical display that makes your employees stop and stare.

When you use a platform like UPshow, you can customize your display screens in hundreds of meaningful ways. With that capability, it becomes very easy to connect with your employees no matter where they are in your building.

Boost morale with targeted displays

Numerous studies have shown that employee morale has a direct relationship with productivity. The happier your employees are, the likelier they are to perform well in their roles. Digital signage can help you keep your employees satisfied in the workplace.

You can use your screens to share recent achievements from standout staff. Or you can just share profiles of different team members to highlight their unique qualities and characteristics. This can be a very effective way to improve the sense of community within your company.

Digital screens can also display inspirational messages like quotes that you think will resonate with your team. The simple act of sending out positive messaging can do wonders for employees’ morale.

Optimize the flow of information

Digital signage also makes it easier to spread important information throughout your team. For example, you can use your digital signage for internal communications about safety or training info. 

Since you put your displays in high-traffic locations throughout your office, your employees will quickly see whatever message you want to send to them. Digital signs allow you to provide more information to a larger number of employees faster than what would be possible with traditional signage.

Share meaningful internal metrics

Most companies keep track of internal metrics to analyze the performance of various teams and projects. Digital screens are a great way to make this information more accessible to your employees.

With corporate digital signage, you can easily share with your employees how they’re doing. You can also quickly communicate whether they need to make any improvements. This can automate some of the conversations that you would need to have with teams if you didn’t have digital signage in your building.

UPshow makes it easy to set up digital signage for internal communications

Investing in digital signage is one of the easiest ways to start improving your internal communications. But not all digital signs are created equal. You need to find a software provider that enables your company to utilize custom solutions that meet its exact needs.

That’s why you should consider using UPshow. Our digital signage campaign management tool makes it easy for companies to leverage the full power of all of their screens with targeted marketing campaigns. Our customization tools will make it easy for your business to use digital signage for corporate communications to its maximum potential.

We offer several solutions for you to choose from. If you’d like help with figuring out the best one for your business, reach out. We’ll provide you with a custom demo so that you can see exactly how UPshow can help your company reach its internal communications goals.
Reach out to us if you’d like to learn more. We look forward to hearing from you.

Recommended Resources
Upgrade Your Venue’s Signage with Smart Signs
The Do’s and Don’ts of Digital Signage Design
What’s the Difference: UPshow vs. Loop TV

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